Inter Milan expands eBay deal with sleeve-patch debut

Inter Milan has linked with eBay which will become the official e-commerce partner of the Serie A club. The deal sees the patch with the...

Nashville Predators and BetMGM to improve the fan experience

BetMGM has announced that the company is now an official sports betting partner of the Nashville Predators.  The multi-year agreement sees the sports betting and...

Sada Cruzeiro secures EstrelaBet deal as the club ‘pursues season goals’

Brazilian Volleyball Super League team Sada Cruzeiro has named EstrelaBet as a new official sponsor. The betting company will provide activations such as ticket quotas...

Kia continues to ‘bring sponsorships to life’ with NRL deal

The National Rugby League (NRL) has secured a three-year partnership with Kia Australia. The deal sees the manufacturer become the official naming-rights partner of Kia...

Joe Burrow supports opportunities for women in joining Pro Volleyball Federation

Cincinnati Bengals quarterback Joe Burrow has become a founding partner of the Pro Volleyball Federation (PVF). He joins the startup professional women's volleyball league along...

Serie A puts its foot down on sustainability with KINTO Italia

Lega Serie A has renewed its partnership with KINTO Italia, which will be the official mobility provider for the third consecutive year. Now covering the...

Tata Steel constructs partnership with Men’s FIH Hockey World Cup

Hockey India has secured a deal with Tata Steel, which sees the steelmaking company become an official partner of the International Hockey Federation (FIH)...

United brings early-end to TeamViewer deal following ‘appalling judgement’

Manchester United is on the lookout for a new front-of shirt-sponsor as it announces a premature end to its TeamViewer partnership. A five-year deal was...

XFL introduces ZOA Energy to its list of league partners

The XFL has announced a partnership with ZOA Energy which names the latter as the official and exclusive energy drink of the league.  The news...

AC Milan lands extension to 15-year Emirates deal

AC Milan and Emirates have extended their deal which sees the company continue as official airline partner and a principal partner of the Serie...