Arsenal targets the digital marketplace with LABS Group
Arsenal FC has formed a collaboration with LABS Group which sees the Web3 and real estate group become the club’s official hotel and resort...
trivago secures place at 2023 Men’s IHF World Handball Championship
The 2023 Men’s IHF World Handball Championship has formed a deal with accommodation comparison platform, trivago.
In becoming the competition’s online travel partner, the company...
Corinthians Paulista nets new gambling partnership with Pixbet
Sport Club Corinthians Paulista has announced a partnership with online gambling company, Pixbet.
Being named one of the biggest partnerships in Brazilian football, for a...
XFL integrates Under Armour as official uniform partner
The XFL has announced that it has chosen Under Armour to become the league’s official uniform partner from the 2023 season.
The sportswear brand will...
Parma names Ebury training kit sponsor for the 2022/23 season
Parma Calcio 1913 has revealed that financial services firm Ebury has become the club’s training kit sponsor.
The sponsorship of the Serie B team will...
PGA Tour and DraftKings begin retail sportsbook production in Arizona
The PGA Tour and DraftKings have broken ground on their new retail sportsbook which will be built at TPC Scottsdale in Arizona, the location...
FC Barcelona and SK Enmove build upon ‘regional success’
FC Barcelona has enhanced its regional partnership with Korean lubricant company, SK Enmove, through to the 2023/24 season.
With the pair originally linking up in...
Brazilian futsal teams gain EstrelaBet sponsorship
The Brazilian Football Confederation (CBF) has secured an agreement with EstrelaBet for all of the country’s futsal teams.
The partnership with CBF Futsal, running until...
Detroit Red Wings puts PokerStars’ branding in the spotlight
PokerStars has linked up with the Detroit Red Wings in a multi-year sponsorship agreement.
Promising to place “fan experience at the heart of the action”,...
Copa do Brasil nets Betano as naming rights partner
Betano has secured the naming rights for the Copa do Brasil until 2025, Maquina do Esporte has revealed.
The sports betting company’s decision was aided...