Sportradar partners with Euroleague Basketball in second integrity deal of 2024
Euroleague Basketball has moved to enhance its integrity and sports safeguarding efforts via a partnership with Sportradar, the Swiss sports tech and data company.The...
NBC partners with Cosm for “Shared Reality” sports matches
NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.The American-based broadcasting network announced...
FIBA & TCL continue to enhance brand awareness in partnership renewal
The International Basketball Federation (FIBA) has announced the extension of its partnership with Chinese electronics company TCL Technology. The four-year partnership renewal will see TCL...
New LA Clippers arena to host 2026 NBA All-Star Weekend
Los Angeles will host NBA All-Star Weekend for a record seventh time in 2026 in the LA Clippers’ new Intuit Dome arena.NBA Commissioner Adam...
LeBron James among NBA stars to feature in Netflix docuseries
Netflix is reportedly working on a docuseries centred around the NBA and its stars in the same vein as its recent NFL centric show...
British Basketball League adds Bally Sports to US media expansion
Bally Sports has been announced as the latest US broadcaster to showcase the British Basketball League (BBL) in the country. The sports streaming app will...
Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote
NBA’s Indiana Pacers has teamed up with local startup company Spokenote to produce a QR code-style sponsorship on their jersey. The basketball team became the...
British Basketball League expands US presence with Fubo Sports
The British Basketball League (BBL) is extending its visibility across the US further through the announcement of a new streaming partnership with Fubo Sports. The...
Insider Insights 2023: Sports’ striving to engage the masses
Insider Sport had the privilege of speaking with a huge range of sports business stakeholders and leaders this year, covering basketball to MMA from ...
FIBA: why 3×3 basketball continues to reach new heights
3x3 basketball was merely in its infancy stages in the mid-2000s, but since being regulated by the International Basketball Federation (FIBA) the sport has...