ESPN strengthens college sports commitment

ESPN and the American Athletic Conference has reached a 12-year extension for the conference’s global media rights, strengthening its extensive existing presence on ESPN’s...

NBA Digital embarks upon social growth with Facebook Watch

NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...

NBA unveils plans for African expansion

The National Basketball Association (NBA) and the International Basketball Federation (FIBA) confirmed plans for the  launch of the Basketball Africa League (BAL), a new...

Is Basketball Champions League Europe’s fastest growing competition?

The Basketball Champions League was created in 2016 and after a first very successful season, the competition has reaffirming once more its impressive digital...

Lega Basket Serie A announces StarCasinò as its new official gaming...

Bettson Group’s Italian branch, StarCasinò, is set to become the official gaming partner for Lega Basket Serie A as part of a sponsorship deal...

Stephen Curry announced as new Rakuten US Brand Ambassador

Three-time National Basketball Association (NBA) champion Stephen Curry has been signed by Rakuten as a brand ambassador as part of a multi-year contract. Curry will...

NBA unites with TNT and Twitter for groundbreaking live stream deal

The National Basketball Association (NBA), Turner Sports and Twitter have announced a live streaming deal that will provide fans with a groundbreaking new way...

NBC to elevate NBA coverage with sports betting

NBC Sports Washington is looking to enrich its coverage of NBA, announcing it will be including in-play betting coverage during an alternative showing of the Washington...

NBA China to feature LA Lakers and Brooklyn Nets

The National Basketball Association (NBA) has announced that the NBA China Games for the coming year will feature two preseason games between the 16-time...

NBC nets rights extension with Chicago’s Bulls, Blackhawks and White Sox

NBC Sports Chicago and the White Sox, Bulls and Blackhawks have confirmed a multi-year media rights deal that provides NBC Sports Chicago with exclusive...