FIBA 3×3 embraces ‘cultural influences’ in Karl Lagerfeld deal
The International Basketball Federation’s 3x3 league (FIBA 3x3) has partnered with Karl Lagerfeld for the FIBA 3x3 2024 season to celebrate the urban culture...
NBA enlists KOHO Financial as presenting partner ahead of 2024 playoffs
The NBA has named fintech company KOHO Financial as its presenting partner for Canada ahead of the upcoming 2024 NBA playoffs. The collaboration between the...
Phoenix Mercury inks “revolutionary” partnership with Cleveland Avenue
The WNBA’s Phoenix Mercury has hailed its latest partnership with venture capital firm Cleveland Avenue as a “revolutionary” sponsorship deal for women’s basketball. The agreement...
NBA player Jontay Porter receives lifetime ban over betting violations
Toronto Raptors centre Jontay Porter has received a lifetime ban from the NBA after he was found to have broken betting protocols.The NBA noted...
Sportradar extends long-running media deal with CBA League
Sportradar’s partnership with the Chinese Men’s Professional Basketball League (CBA League) has been extended for its 29th consecutive season.The Swiss sportstech company will continue...
TNT Sports champions its diversity of audience with WNBA deal
TNT Sports has announced a multi-year deal with Women's National Basketball Association (WNBA) to broadcast live games in the UK and Ireland.Following the agreement,...
NCAA women’s basketball final breaks record with 18.7m viewers
The 2024 NCAA Women’s Division 1 basketball tournament has proven to be a resounding success for the growth of women’s basketball. Last Sunday’s NCAA women’s...
Caitlin Clark’s Iowa win over LSU shatters TV records
Caitlin Clark’s rise as one of the most exciting women’s basketball players continues to grow, after it has since been revealed Iowa’s 94-87 win...
Roku & NBA launches ‘tailored to the fan’ streaming channel
The US streaming platform Roku has partnered with the National Basketball Association (NBA) to launch the first-ever NBA FAST (free ad-supported streaming TV) channel...
Harlem Globetrotters & IMG ink ‘instrumental’ deal for 100th anniversary
The Harlem Globetrotters has signed a deal with IMG to expand its consumer products offering in preparation for its centennial celebration in 2026.Through the...