Brussels Basketball club sets ‘more ambitious objectives’ following Circus deal
Brussels Basketball club has appointed Circus - GAMING1’s flagship brand and entertainment branch of Ardent Group - as its new main sponsor.
The partnership sees...
NBA 2K League disqualifies players and coach who violated betting rules
The NBA 2K League has disqualified six players and a coach from competing in any league games after they had been found to have...
Tammy Henault to lead all global marketing efforts for the NBA...
The NBA has named Tammy Henault as the league’s new Chief Marketing Officer, from 21 November 2022.
Henault is the current Senior Vice President, Marketing,...
Asian Basketball League launches new series of tournaments with BETER
The National Basketball Federation has announced a partnership with BETER which will see the operator power and distribute Asian Basketball League (ABL) events.
Adding a...
NBA builds on success of reaching younger audiences with Buzzer
Mobile platform for short-form live sports, Buzzer, has renewed multi-year partnerships with the NBA and WNBA.
The platform will continue to distribute the live out-of-market...
Warriors offer in-arena food and drink orders with DoorDash
The Golden State Warriors and DoorDash have revealed a partnership to allow fans attending games and events at the Chase Center to order in-arena...
NBA reveals first branded store in Africa
NBA Africa has announced the opening of the first physical NBA Store in Africa, in collaboration with Shesha.
The retailer of exclusive and limited-edition footwear,...
NNB introduces educational content with Sportsbet.io
The Novo Basquete Brasil (NNB), the national basketball league of Brazil, has agreed to a partnership with international sports betting brand, Sportsbet.io.
Under the terms...
Plus500 nets US brand awareness via Chicago Bulls partnership
The Chicago Bulls and multi-asset fintech group, Plus 500, have formed a partnership as the latter becomes an official global partner of the NBA...
Jets continue to utilise rights to expand in the UK with...
The New York Jets have agreed a partnership with talkSPORT which will broadcast six 2022 Jets regular season games.
The deal sees talkSPORT become the...