Mani Gill: storytelling is the cornerstone of the British Basketball League’s...
As basketball continues to surge in popularity across the globe, the British Basketball League has been making strategic moves to grow in the UK...
Netflix interested in live NBA in-season tournament rights
The inaugural NBA in-season tournament this season has piqued the interest of executives at Netflix and are considering bidding for live rights to games. This...
Scripps Sports generates 24% increase in WNBA viewership numbers
Scripps Sports has revealed that its production “WNBA Friday Night Spotlight on ION” has pushed this season’s Women’s National Basketball Association audience up by...
Los Angeles Lakers & Spectrum launch dedicated streaming service
The Los Angeles Lakers have partnered with local broadcaster Spectrum to launch a new in-market direct-to-consumer streaming platform for live NBA games. The new subscription...
FC Bayern Basketball nets betting sponsorship with Interwetten
Sports betting provider Interwetten has signed a new deal with FC Bayern München Basketball (FCBB), becoming the club’s platinum betting partner for three years...
Forbes: average NBA team valuation soars 35%
Forbes released its annual ‘Most Valuable NBA Teams’ list for this year, and whilst the Golden State Warriors top the standings for the second...
British Basketball League scores US media rights deal
Stepping up its efforts to expand the British Basketball League (BBL) in the US, the league has secured a ‘ground-breaking’ media rights agreement with...
BetMGM unites with Sportradar to elevate NBA engagement
BetMGM has confirmed a new deal with Sportradar enabling the operator to gain access to official NBA optical tracking data.It means that for the...
Chicago Bulls and Klarna to strengthen focus on fandom and unique...
The Chicago Bulls has announced an extension to its partnership with ecommerce specialists, Klarna.As the new NBA season commences, the partnership will continue to...
Denver Nuggets to ‘give back more to the community’ with new...
Reigning NBA champion Denver Nuggets has announced a new jersey partnership with cash back rewards provider, Ibotta.The deal was first teased with a digital...