Kappa continues support for British basketball following ‘monumental growth’
The British Basketball League (BBL) and Women’s British Basketball League (WBBL) have renewed their partnerships with exclusive apparel sponsor, Kappa.
In partnership since 2016, Kappa...
Sky Sports continues as British Basketball League broadcast partner
The British Basketball League (BBL) has extended its deal with Sky Sports which will see the UK channel continue as the broadcast partner of...
NBL Canada ‘moves into the sports betting realm’ with IMG Arena...
IMG Arena has formed an agreement to become the official data supplier for sports betting for the National Basketball League of Canada (NBL Canada).
As...
LA Sparks’ UCLA Health partnership ‘aligns with women’s empowerment’
The Los Angeles Sparks have formed a multi-year partnership with UCLA Health, which will become the official healthcare partner of the Women’s National Basketball...
‘The momentum continues’ as Prime becomes streaming home of Seattle Storm
Seattle Storm has announced a partnership with Amazon Prime which becomes the official streaming service of the Women’s National Basketball Association (WNBA) side.
Under the...
Nic Barlage replaces Komoroski to lead Cleveland Cavaliers
The Cleveland Cavaliers have appointed Nic Barlage as its new Chief Executive Officer, replacing Len Komoroski who is stepping away from the role at...
BIG3 introduces ‘future of sports ownership’ for basketball fans
The BIG3 has revealed that it is introducing a decentralised team ownership which gives fans the opportunity to purchase a stake of the 12...
FIBA and Two Circles develop long-term fan relations with Courtside 1891
FIBA, the International Basketball Federation, and Two Circles have announced a long-term partnership that looks to develop the direct-to-consumer market for basketball content globally.
In...
Cleveland Cavaliers continues to carry Cliffs branding on team kit
Cleveland Cavaliers of the National Basketball Association (NBA) and Cleveland-Cliffs have expanded their existing multi-year marketing agreement which places the Cliffs logo on the...
Euroleague Basketball extends decade-long streaming deal with IMG Arena
Euroleague Basketball has announced an extension of its long-standing partnership with Sports content and technology hub, IMG Arena, which facilitates live streaming rights for...