Insider Insights 2023: Sports’ striving to engage the masses
Insider Sport had the privilege of speaking with a huge range of sports business stakeholders and leaders this year, covering basketball to MMA from ...
FIBA: why 3×3 basketball continues to reach new heights
3x3 basketball was merely in its infancy stages in the mid-2000s, but since being regulated by the International Basketball Federation (FIBA) the sport has...
Genius gets extension to long-running FIBA deal with new AI edge
A long-term partnership between the International Basketball Federation (FIBA) and Genius Sports has seen the duo commit to AI integration in the sport.London-based Genius,...
British Basketball League continues US broadcast expansion via YES Network
The British Basketball League (BBL) has announced a new broadcast partnership with the YES Network to show games on the US regional sports network. The...
Charlotte Hornets & Lowe’s continue fan initiatives in deal extension
The NBA’s Charlotte Hornets and North Carolina retail store Lowe’s have announced an extension of their long-term partnership, in which the latter remains the...
Mark Cuban to sell majority stake in Dallas Mavericks in ...
Dallas Mavericks majority owner Mark Cuban is working on a reported $3.5bn deal to sell his share in the NBA franchise to the Adelson...
Amazon chief confirms interest in NBA playoff games
Amazon’s Global Head of Sports, Jay Marine, has confirmed the company’s interest in acquiring broadcasting rights for NBA playoff games. Marine spoke on a recent...
YMCA hatches new jersey patch deal with the Atlanta Hawks
Youth development initiative YMCA of Metro Atlanta has announced a new multi-year partnership with NBA team the Atlanta Hawks.The deal will see YMCA’s ‘Y’...
NBA, MLB and NHL launch safer betting campaign with bookmaker backing
Three of the four major US sports leagues have launched a new safer gambling campaign, titled ‘Never Know What’s Next’, in partnership with a...
Charlotte Hornets names bet365 as official sports mobile betting partner
The Charlotte Hornets has announced an exclusive long-term partnership with UK-based betting operator bet365, becoming the NBA team’s official mobile sports betting partner. Subject to...