Warner Bros Discovery remains committed to NBA rights despite streaming threat
The upcoming NBA broadcast deal for the 2025-26 season is set to be the league’s most lucrative agreement yet, and Warner Bros Discovery has...
Consumer interest in women’s sports driving sponsorship to new heights
Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...
NBPA revolutionises fan experience with metaverse launch
The National Basketball Players Association (NBPA) has announced the launch of a metaverse experience in partnership with MeetKai.The NBPA metaverse experience debuted on 15...
SoFi and Jayson Tatum partner for $1m financial literacy initiative
US bank SoFi has announced a partnership with the Boston Celtics’ Jayson Tatum to offer and promote financial literacy by donating $1m. The SoFi Generational...
DAZN brings FIBA’s Courtside 1891 to deliver basketball content
FIBA is bringing its live streaming service, Courtside 1891, to DAZN to increase the visibility of FIBA World Cup and Qualifier games. DAZN will partner...
DraftKings adds LeBron James to sports partnership roster
DraftKings has given its sports marketing activity a major boost this week with the addition of one of the world’s most famous basketball players.The...
FairPlay conducts first M&A under new identity just one week after...
FairPlay Sports Media (FairPlay/FPSM) has made an early move under its new brand identity, acquiring sports technology and data platform Quarter4 (Q4).Founded in 2019...
Sportradar partners with Euroleague Basketball in second integrity deal of 2024
Euroleague Basketball has moved to enhance its integrity and sports safeguarding efforts via a partnership with Sportradar, the Swiss sports tech and data company.The...
NBC partners with Cosm for “Shared Reality” sports matches
NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.The American-based broadcasting network announced...
FIBA & TCL continue to enhance brand awareness in partnership renewal
The International Basketball Federation (FIBA) has announced the extension of its partnership with Chinese electronics company TCL Technology. The four-year partnership renewal will see TCL...