2023 NBA Playoffs achieves highest average rating in five years
As the Denver Nuggets were crowned NBA champions for the first time in the franchise’s history, it drew a curtain on an NBA postseason...
LA Lakers to keep ‘Crypto.com Arena’ name
As Crypto.com shuts down its institutional exchange in the US, the company said that it will remain in charge of the Los Angeles Lakers’...
Report: NBA sponsorship revenue skyrockets to $1.4bn
As the National Basketball Association’s (NBA) brand continues to grow exponentially worldwide, so too does its sponsorship revenue. A recent report by Sponsor United revealed...
BetVictor deepens support for Canadian basketball
BetVictor has been announced as the official sports betting partner of the Canadian Elite Basketball League (CEBL) for the 2023 season.As the operator expands its presence in...
WNBA announces Sony Entertainment as latest commercial partner
The Women's National Basketball Association (WNBA) has signed a new sponsorship deal with Sony Interactive Entertainment (SIE) that will make PlayStation the official marketing...
IBL deepens partnership with Genius Sports to tackle match-fixing
The Indonesian Basketball League (IBL) has expanded its partnership with Genius Sports to launch a comprehensive integrity programme to tackle the threat of match-fixing.Genius...
WNBA to reach every “American TV household” through Scripps broadcasting deal
The Women’s National Basketball Association (WNBA) has inked a multi-year partnership with American broadcasting firm ‘The E.W. Scripps Company’.As part of the agreement, both...
OG Anunoby becomes new part-owner of BBL’s London Lions
National Basketball Association (NBA) and Toronto Raptors star Ogugua ‘OG’ Anunoby has become the new part-owner of British Basketball League (BBL) team the London...
Gaming Society and NBC Sports team up to boost women’s sports...
Betting education platform Gaming Society and NBC Sports have teamed up to promote the biggest voices in women’s sports.The partnership will see Gaming Society...
Phoenix Suns and PayPal extend sponsorship deal until 2026
National Basketball Association (NBA) franchise the Phoenix Suns has extended its pre-existing jersey sponsorship with global payment service PayPal. Extending the agreement until the end...