Football still suffering from gender prize money pay rift, study finds
The ‘overwhelming majority’ of sports at the top level now offer equal prize money to men and women, although a gap still remains in...
Euroleague enhances marketing strategy in Elevate tie-up
Euroleague Basketball has inked a partnership with US sports consultancy Elevate Sports Ventures to develop a new marketing strategy for the organisation’s Final Four...
Bally’s expands sports sponsorship presence with NBA agreement
The National Basketball Association (NBA) has confirmed the formation of a multi-year strategic partnership with land-based gaming operator Bally’s Corporation.Bally’s will gain access to...
San Antonio Spurs boosts fan engagement ahead of arena reopening
The San Antonio Spurs confirmed the signing of an agreement with payments platform Tappit, boosting fan engagement and safety capabilities ahead of the reopening...
NBA renews long-term partnership with PepsiCo
The National Basketball Association (NBA) has renewed its multi-year partnership with PepsiCo, with the drinks manufacturer continuing as the official soft drink and official...
NCAA lays out COVID-19 back-up plan for 2021 season
The NCAA Division I Men’s and Women’s Basketball Committees have addressed concerns relating to how they will handle scenarios of a team needing to...
Sportradar ties down NBL1 data and audio-visual rights
Sportradar has forged a long-term data and audio-visual partnership with Australia’s NBL1 basketball league.Under the terms of the arrangement, Sportradar has acquired the official...
NBA makes spirits sponsorship debut with global Hennessy expansion
The National Basketball Association (NBA) has extended its partnership with Hennessy, making the cognac brand the international ‘Official Spirits Partner’ of the league.As a...
FIBA targets Twitch content creators in multi-year collaboration
The International Basketball Federation (FIBA) has linked up with Twitch as part of a new multi-year collaboration, launching later in spring this year.The Amazon-owned...
Hyperice further enhances sports status with LA Lakers deal
Recovery technology developer Hyperice has further strengthened its presence in the US sports sponsorship sector via an agreement with the Los Angeles Lakers..As a...