SPL rises effectiveness of sponsorships in ‘diverse’ collaboration

The Saudi Pro League (SPL) has announced Rise Group as its exclusive sponsorship agency, in a bid to ‘enhance and diversify’ the SPL’s sponsorship...

Burnley FC transfers AstroPay partnership to the dugouts

Burnley FC has expanded on its partnership with AstroPay as the online payments service is named the women’s team’s front of shirt sponsor. In strengthening...

Luka Modrić interacts with Galácticos fans via Olybet deal

Real Madrid CF’s Luka Modrić has signed a regional partnership online casino OlyBet in a bid to strengthen localised media campaigns and fan engagement. The...

Kevin De Bruyne named newest Therabody Athlete

Manchester City FC midfielder Kevin De Bruyne has been named as Therabody’s newest athlete after having invested in the company in February this year. The...

Arsenal FC brews Lavazza partnership in growth of women’s team

Arsenal FC has confirmed the expansion of its partnership with Italian coffee maker, Lavazza, to the Women’s team. The brand looks to provide coffee at...

49er’s enterprises finalise £400m Leeds United acquisition

The owners of San Francisco 49ers’ have announced a deal to acquire Leeds United FC for over £400 million within the next two years,...

DFB ensures ‘success story’ in Ergo sponsorship extension

The German Football Association (DFB) has announced Munich Re-owned Ergo as its official insurance partner from 1 January 2022. Building on its existing partnership, the...

Eight clubs sanctioned for overdue payments by UEFA’s CFCB Chamber

The First Chamber of the UEFA Club Financial Control Body (CFCB First Chamber) has revealed that eight clubs have been sanctioned due to non-compliance...

Moncler addresses Inter Milan ‘celebratory’ formal wear partnership

Inter Milan has formed a partnership with Moncler which will become the club’s official formal wear partner for the next three years. In collaboration with...

Reading FC brings back ‘inclusive’ rainbow goals with Casumo

Reading FC is going to change its goal nets from white to rainbow coloured, again, in support of the Stonewall Rainbow Laces campaign.  In collaboration...