Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
DAZN adds third division to extended Japan J League media partnership
DAZN is further consolidating its position in Japanese sports media via an extension of its agreement with the J League covering lower division football.The...
Skoda inks new partnership with Chelsea Women’s team
Chelsea Women have announced a new partnership with Skoda UK as the team's official car partner. The team was accompanied to Stamford Bridge by Skoda’s...
Telefónica re-purchases La Liga rights for €1.2bn
Spanish telecommunications company Telefónica has secured five live football pay-TV matches per week of the La Liga, from 2025 to 2027.Telefónica will pay €250m...
Ebury partners with Rangers FC in latest sports marketing move
Rangers FC has become the latest sports organisation to partner with Ebury, a fintech firm active in a number of financial sectors globally.Ebury will...
West Ham United’s new hydration partnership includes a new Vice President
West Ham United women’s team has announced WOW HYDRATE as its official sports hydration partner, in a deal which will also see an addition...
AC Milan & CFI Financial partner to offer fans “unique opportunities”
AC Milan has announced CFI Financial Group as the club’s official online trading partner to offer its global fanbase tailored benefits and experiences. The Serie...
From the San Siro, to the Burj Khalifa – How AC...
There aren’t many football clubs across Europe steeped in history and tradition more than AC Milan. Whether that be for its iconic home of...
DAZN removes women’s football paywall to maximise visibility
DAZN has lifted its paywall of all live women’s football coverage and associated content in a bid to increase the sport’s exposure and growth. The...
Georgia first stop as SMH Sports takes La Gazzetta to Eurasia
SMH Sports, the flagship brand of sports media and management company SMH Global, has become the exclusive licensee of La Gazzetta dello Sport in...