Ajax & Adidas to hit 30-year milestone in partnership extension
Ajax and Adidas have extended their long-term partnership, in a move which will see it exceed 30 years under the terms of the new...
Sportradar secures renewal to long-running AFC integrity contract
The Asian Football Confederation (AFC) has extended its sports integrity partnership with Sportradar, making the deal one of the longest running for the Swiss...
Oddschecker and Low6 continue cooperation with WhoScored.com deal
WhoScored.com, a football statistics site owned by Oddschecker Global Media, has become the latest client of Low6’s fan engagement solutions.A partnership between the website...
Martin Glenn named as new Chair of the PGMOL
England’s Professional Game Match Officials Limited (PGMOL) Board has named Martin Glenn as its newest Chair member. Glenn replaces the outgoing Mike Foster, who served...
French bookies told to rein in marketing around Euros and Paris...
French betting firms have been cautioned to ensure marketing activity is moderated during what is set to be an active sporting year by the...
‘New generation is gravitating to the game’: the upward trend in...
The growth trajectory for women’s sport over recent years has been undeniable, proven in stadium attendees, television or viewing figures, betting turnover and commercial...
Feyenoord partners with Endeavor Streaming to create ‘Feyenoord ONE’
Dutch football club Feyenoord has partnered with Endeavor Streaming to create the league's first club-dedicated streaming platform.Eredivisie champions plan to launch the streaming platform...
Aston Villa agrees Adidas deal dropping controversial Castore kits
Aston Villa has reportedly agreed a kit manufacturer with Adidas and will drop its current deal with Castore after its ‘wet-look’ kits led to...
Corinthians and Vai de Bet seal record R$370m sponsorship deal
Brazilian football club Corinthians has agreed a sponsorship deal with betting operator Vai de Bet, becoming the most lucrative of its kind in the...
How Infinite Athlete & Chelsea FC are accelerating AI sports data...
The summer of 2023 was a turbulent one for Chelsea FC, on-and-off the pitch. Whilst it was spending hundreds of millions of pounds on...