MTV to air LaLiga in Indian subcontinent via Viacom 18
The Viacom 18 media group has secured the linear and digital media rights to the Spanish LaLiga in the Indian subcontinent for the next...
Newly formed WE League nets DAZN as host broadcaster
Digital sports streaming service DAZN has inked an agreement to broadcast the newly formed Japanese Women Empowerment League for the next eight years.
Under the...
‘Local legislation’ prompted UEFA to ban VW rainbow adverts at Euro...
UEFA prevented sponsors of the 2020 UEFA European Championships from advertising using LGBTQ colours at two of the tournament’s quarter-final fixtures due to the...
CONCACAF pilots Qatar Airways sponsorship at Gold Cup
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has linked with Qatar Airways ahead of the 2021 CONCACAF Gold Cup.
In addition...
England’s Ukraine victory becomes most-watched live TV event of 2021
England’s emphatic 4-0 victory over Ukraine in the quarter-finals of the 2020 UEFA European Championships went down as the most-watched live television event of...
Disney picks up French Ligue 1 rights in Brazil
The Disney media group has acquired the rights to the French top-tier Ligue 1 in Brazil from the 2021/22 season to the close of...
AFC enlists Yili as official global partner
The Asian Football Confederation (AFC) has signed up dairy products producer Yili as the first official global partner of its national team competitions from...
Olympique de Marseille strengthens African foothold with APO Group
Olympique de Marseille (OM) has named Pan-African communications consultancy, APO Group, as the Ligue 1 club’s first African partner in a new multi-year agreement,...
Norwich City signs up Joma in ‘record-breaking’ technical partnership
Norwich City has announced a ‘record-breaking’ sponsorship deal with Joma, which replaces Errea as the Premier League club’s technical kit partner.
Under the terms of...
Ukrainian Premier League welcomes VBET as new title sponsor
The Ukrainian Premier League (UPL) has named online sportsbook operator VBET as the league’s new title sponsor for the next three years.
Under the terms...