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Football
BREAKING
Sponsorship
Time to read: 2 min
Leicester City nets Parimatch
training wear partnership
September 14, 2020
BREAKING
Sponsorship
Time to read: 2 min
Sheffield United strengthens commercial portfolio
with FTG partnership
September 11, 2020
BREAKING
Football
Time to read: 3 min
Nigerian superstar Yakubu to open SBC Digital Summit Africa 
September 11, 2020
BREAKING
Sponsorship
Time to read: 2 min
Tottenham Hotspur announces
multi-year partnership with Libertex
September 11, 2020
BREAKING
Media Rights
Time to read: 6 min
LiveScore: Additional rights and on demand content part of streaming service plans
September 11, 2020
BREAKING
Sponsorship
Time to read: 2 min
Watford strikes back-of-shirt sponsorship deal with AFEX
September 11, 2020
BREAKING
Sponsorship
Time to read: 5 min
Marathonbet: Gambling sponsors need to create an emotional connection
September 10, 2020
BREAKING
Sponsorship
Time to read: 2 min
DFL announces Mondelēz International as new Bundesliga partner
September 10, 2020
BREAKING
Data
Time to read: 3 min
Belgium Pro League secures multi-year data partnership with Stats Perform
September 10, 2020
BREAKING
Football
Time to read: 2 min
Dugout strikes OTT partnership
with Fanatiz
September 10, 2020
BREAKING
Football
Time to read: 2 min
La Liga names M88 as regional betting partner in Asia 
September 10, 2020
BREAKING
Sponsorship
Time to read: 2 min
Hublot replaces TAG Heuer as the Premier League’s official timekeeper
September 9, 2020
BREAKING
Sponsorship
Time to read: 2 min
Inter Milan extends Volvo partnership for 2020/21 campaign
September 9, 2020
BREAKING
Media Rights
Time to read: 2 min
Premier League strikes broadcaster agreement to air every September fixture
September 9, 2020
BREAKING
Sponsorship
Time to read: 2 min
Hertha Berlin names Betway as sports betting partner
September 8, 2020
BREAKING
Football
Time to read: 2 min
Hector Bellerin invests in League 2 side Forest Green Rovers
September 8, 2020
Liverpool
BREAKING
Fan Engagement
Time to read: 2 min
Cadbury supports Virtual Employability Programme with Liverpool partnership
September 8, 2020
BREAKING
Sponsorship
Time to read: 2 min
TOTO seals four Vrouwen Eredivisie club sponsorships
September 7, 2020
BREAKING
Sponsorship
Time to read: 2 min
Fulham announces BetVictor as
front-of-shirt sponsor
September 7, 2020
BREAKING
Sponsorship
Time to read: 2 min
AC Milan boosts Asian profile with ‘long-term’ Yabo Sports partnership
September 7, 2020
BREAKING
Sponsorship
Time to read: 2 min
Southampton strikes Vitality partnership
September 7, 2020
BREAKING
Sponsorship
Time to read: 3 min
Atalanta names RadiciGroup as the club’s ‘heart sponsor’
September 7, 2020
BREAKING
Sports
Time to read: 3 min
Oakland Athletics’ Billy Beane acquires stake in AZ Alkmaar
September 4, 2020
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026