UK Athletics looks to tap into ‘unparalleled audience reach’ of the...
UK Athletics (UKA) has struck a deal with the BBC, as the sport looks to be broadcast to ‘the widest possible audience’.
As part of...
MLS to be broadcast in bars and restaurants through DirecTV deal
DirecTV has been granted MLS broadcasting rights after becoming the national provider of the Apple-backed MLS Season Pass.
In what could be a key move...
Brazilian defender David Luiz teams up with BC.Game
Brazilian footballer David Luiz has partnered with casino operator BC.Game as the group looks to expand the reach of crypto gaming.
The former Chelsea...
PSG to release limited-edition watches under Purnell partnership
Paris Saint-Germain (PSG) has signed a three-year partnership with Swiss watchmaking company, Purnell.
The company will become the official timekeeper of the Ligue 1 club...
PA Betting Services powers horseracing and greyhound content for DAZNBet
DAZNBet is to provide pre-race and race-day data, including fixed odds for horse racing and greyhounds, via a partnership with PA Betting Services covering...
NBC agrees deal to broadcast Tour de France for another six...
The Tour de France - cycling’s flagship event - will remain on NBC for a further six years after a broadcast rights agreement to...
Hamburger SV extends AdmiralBet collab focusing on digital content creation
2. Bundesliga team Hamburger SV has announced an extension to its exclusive partnership with betting firm AdmiralBet.
The German football club will work alongside AdmiralBet...
Jonny May and KYMIRA value training and recovery in ambassador deal
England rugby international Jonny May has become a brand ambassador for wearable infrared performance clothing brand, KYMIRA.
The 32-year-old will now use the brand’s products...
SBC Summit North America puts sports betting products in the spotlight...
The highly-anticipated third edition of SBC Summit North America is set to deliver a one-of-a-kind educational experience for attendees with its dedicated 'Sports Betting...
Tottenham Hotspur dismiss reported takeover bid from MPS Sports Capital
Tottenham Hotspur’s owners have made it known the club is not up for sale in regards to a potential bid from Jahm Najafi, Head...