Betano sports sponsorship crusade countries with Brasileiro Série A deal
Betano has signed yet another major sports sponsorship deal according to media reports, taking the title partnership of Brazil’s Campeonato Brasileiro Série A.The Greek...
Vodafone explores concussion and menstrual cycle link in women’s rugby
Vodafone, founding principal partner of Wales Women’s and Girl’s Rugby, has unveiled new concussion tracking technology on its PLAYER.Connect platform.Vodafone has added concussion tracking...
TNS signs Beer Trading & Kompass Wines as latest sponsor
The New Saints Football Club (TNS) has announced a partnership with Beer Trading & Kompass Wines as the Welsh football club’s official beer and...
UK writes letter to IOC to allow Russian athletes at Paris...
In a potentially stunning U-turn, the UK government has written a letter to the International Olympic Committee (IOC) to allow Russian athletes to compete...
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth...
Kellogg’s has embarked on a nationwide community-focused programme with British football in partnership with the English and Scottish football pyramids.The initiative is a cross-collaboration...
Knighthead unveil ‘world-class’ stadium plans for Birmingham City
Knighthead Capital Management LLC (Knighthead), the majority owner of Birmingham City FC, has taken a step toward creating a vibrant Sports Quarter and new...
Everton thrusted into relegation battle after second point deduction
An independent Premier League Commission has announced that Everton FC will receive an immediate two point deduction in relation to its second charge over...
Meta to curate fan activations on Instagram for 2024 IPL season
Tech giant Meta will work alongside a plethora of online content creators and Star Sports to create cricket-tailored fan activations for the upcoming Indian...
TNT Sports bolsters rugby portfolio with Autumn Nations
TNT Sports and discovery+ have revealed that viewers in the UK and Ireland will have exclusive access to every match of the 2024 Autumn...
Gianni Infantino: FIFA cannot fight match manipulation alone
FIFA needs the assistance of regional member associations in the fight against match-fixing and match-manipulation, the governing body’s President, Gianni Infantino, has asserted.The global...