Atlético Madrid enlists Sportfive to tackle new markets
La Liga club Atlético de Madrid has appointed the Sportfive agency to boost its presence in the Chinese and North American markets.
The firm will...
Bayer Leverkusen utilises Stats Perform match preparation technology
Sports technology firm Stats Perform has partnered with Bayer 04 Leverkusen to give the Bundesliga club access to its Edge Analysis match preparation tool.
Powered...
Skoda gains regional exposure with lucrative Chennai Super Kings deal
Three-time Indian Premier league (IPL) champions the Chennai Super Kings has signed a multi-year sponsorship agreement with Skoda.
The Czech car manufacturer will become the...
Canal+ gains rights to ‘Le Classique’ despite LFP dispute
French pay TV broadcaster Canal+ has won the rights to broadcast this weekend’s clash between Paris Saint-Germain and Olympique de Marseille.
There were fears that...
COVID-19 pandemic puts brakes on Australian Open warm-up
The warm-up tournaments ahead of the Australian Open have been cancelled by Tennis Australia, after a worker at one of the quarantine hotels returned...
Betfred takes 2021 Challenge Cup title sponsorship
UK bookmaker Betfred has penned a triple title sponsorship deal for the 2021 Challenge Cup, Women’s Challenge Cup, and Wheelchair Rugby League Challenge Cup.
The...
Extreme E joins Chinese social networking app Douyin
Extreme E has signed up to Chinese sports content and short-form video sharing application Douyin.
The electric off-road racing series has joined ByteDance-owned social networking...
RCR pens first NASCAR sports betting partnership with BetMGM
BetMGM and Richard Childress Racing (RCR) have penned a multi-faceted deal, marking the first partnership between a NASCAR team and sports betting operator.
Through the one-year...
Bayern Munich set to star in new Amazon docu-series
European giant Bayern Munich is set to feature in a new behind-the-scenes Amazon Prime Video documentary series.
The series, which has been produced by the...
Amazon dives into Swimming Australia live programming
Amazon has penned a two-year deal with Swimming Australia, locking down the rights to its first live Australian sports event.
Under the terms of the...