‘More than a betting brand’: How Italian operators are evolving sports...
With restrictions on gambling advertising in Italy tightening, betting companies have been forced to undertake a fresh strategy to marketing, reshaping themselves as ‘media...
Beko negotiates cut-price Barcelona sponsorship extension
FC Barcelona has extended its deal with white goods brand Beko for another year, according to Spanish news outlet 2Playbook.
The Turkish consumer electronics brand’s...
Serie A extends Mena rights deadline whilst clubs press for domestic...
Lega Serie A has postponed the bid for the broadcast rights to the Italian top flight in the Middle East and North Africa (Mena)...
Amazon expands sporting presence with FPF agreement
American online retailer Amazon has further expanded its presence in the field of sports via an ecommerce agreement with the Portuguese Football Association (FPF).
As a result...
Workday adds World Golf Championship to sponsorship portfolio
Human resources software company Workday has further expanded its sponsorship portfolio through an agreement with the PGA Tour’s World Golf Championship.
Under the terms of...
NBL and ABPA clash over on-court sponsor decals
The Australian Basketball Players’ Association (ABPA) has expressed player safety concerns to the National Basketball League (NBL) over on-court sponsor decals.
The ABPA first raised...
Red Bull secures Australian GP title sponsorship
Red Bull has strengthened its sports sponsorship portfolio via an extension of its partnership with Dorma Sports, series-rights holders of MotoGP.
As a result of...
National Lottery backs GB women’s football ahead of Tokyo 2020
The National Lottery has pledged its support to Great Britain women’s football at this year’s rescheduled Tokyo 2020 Olympic Games.
The partnership and investment, overseen...
Rugby League World Cup appoints RDA to manage international rights sales
UK-based RDA has been chosen to distribute the international broadcast rights to the 2021 Rugby League World Cup (RLWC2021).
The media rights agency will market...
EISS Super secures NRL sponsorship agreements
The Australian National Rugby League (NRL) has chosen EISS Super as its match ball sponsor as part of a three-term deal.
EISS will acquire naming...