NFL sponsorship spending continues to rise
Research firm IEG has revealed total sponsorship spending on the National Football League (NFL) and its 32 teams rose 5.1% to $1.39bn in the 2018-2019 season. This follows a...
The NFL’s rapid UK progression
On February 3rd, Super Bowl LIII took place in the Mercedes-Benz Stadium of Atlanta, Georgia. The event saw Bill Belichick’s New England Patriots defeat...
SG Digital’s Benjie Cherniak sizes up Sunday’s Big Game
The opening month of 2019 is coming to an end, and as January migrates to February, Americans eagerly await the biggest sporting spectacle of...
Visa strengthens partnership with the NFL
Visa has extended its partnership with the National Football League (NFL) remaining as the league's Official Payment Services Technology Partner through to the 2025...
Americans expected to wager $6bn on Super Bowl game, predicts AGA
Recently appointed President and CEO of the American Gaming Association (AGA), Bill Miller, has embraced greater freedoms to legally wager bets on sporting events...
NFL sharpens sponsorship portfolio with new home improvement partner
The National Football League has expanded its sponsorship portfolio announcing Lowe’s Companies as its new official home improvement retail partner.
The exclusive, multi-year sponsorship grants...
Facebook places greater emphasis on sports content with 2019 restructuring
Facebook is placing a greater emphasis on its sports offering in 2019, as it moves to restructure its global sports division, which will be...
NFL appoints former NASCAR Managing Director
The National Football League (NFL) is strengthening its senior team, with the appointment of Jon Schwartz as Senior Vice President of Communications and Public Affairs....
NBC nets rights extension with Chicago’s Bulls, Blackhawks and White Sox
NBC Sports Chicago and the White Sox, Bulls and Blackhawks have confirmed a multi-year media rights deal that provides NBC Sports Chicago with exclusive...
NFL expands sponsorship portfolio with Caesars partnership
The National Football League has unveiled a new partnership with Caesars Entertainment to become the league's first-ever 'Official Casino Sponsor of the NFL'.
The multi-year...