The NHL continues European expansion for upcoming season
The NHL has confirmed it's bringing the league to Europe again next season, announcing regular season games will take place in the Czech Republic and Finland...
FanDuel links with MSG Networks as broadcast partner for NY Knicks...
MSG Networks has united with FanDuel in a new comprehensive sponsorship agreement that will designate the operate as an official sports gaming partner for New...
MLS Cup draws in record ESPN viewing figures
ESPN has revealed that its coverage of the Major League Soccer (MLS) Cup play-offs drew in an average of 388,000 viewers, its highest TV...
Philadelphia Eagles strikes new partnership with Unibet
The Philadelphia Eagles has unveiled its first ever casino partnership in a multi-year deal with online operator, Unibet.
The sponsorship deal grants the Kindred Group...
NCAA votes to allow student athletes to benefit from image rights
The National Collegiate Athletic Association’s (NCAA) has confirmed that it is set to allow student athletes to profit from naming and image rights.
The unanimous...
Yahoo Sports strikes ‘historic partnership’ with MGM Resorts
Yahoo Sports has been unveiled as an official digital media sports partner of MGM Resorts, as part of a new collaboration that will see...
Philip Canavan: Brands will have to learn on the job...
Director and Founder of SEM Global, Philip Canavan has emphasised that betting and gaming partners attempting to expand into the US market, will need...
Pittsburgh Steelers unveils FanDuel as official partner
The Pittsburgh Steelers has unveiled FanDuel as the NFL side’s Official Daily Fantasy Partner.
Marking the Steelers debut deal with FanDuel, the fully integrated marketing...
NHL expands engagement with Spanish-facing website
The NHL is aiming to elevate engagement amongst Spanish fans, with the launch of an official Spanish-facing website that will host original content.
The site further elevates the...
Benjie Cherniak on why legislation is crucial to combating corruption
Benjie Cherniak, MD Don Best Sports, SG Digital revealed that the introduction of mobile technology and legislative transparency are the most effective methods to...