Kansas City Chiefs lands first naming rights agreement
The Kansas City Chiefs has designated the Government Employee Health Association Inc (GEHA) as its first ever venue naming rights sponsor in a long-term...
Betfred enhances US presence with Colorado Rockies tie-up
UK-based bookmaker Betfred has enhanced its status in the US market via an agreement between its Betfred Sports USA brand and the Colorado Rockies.Under...
ESPN set to retain NFL Monday Night Football package
The National Football League (NFL) and Disney, owner of ESPN, have reportedly come to an agreement regarding the sports network’s coverage of the popular...
Vegas Golden Knights ends controversial UpickTrade partnership
The Vegas Golden Knights has opted to terminate its sponsorship agreement with sports betting tout service UpickTrade.Earlier in February, it was announced that the...
NHL recruits DreamHack to produce esports efforts
The National Hockey League (NHL) has announced a partnership with DreamHack Sports Games to collaborate on online and live esports competitions.Under the terms of...
Washington Football Team to reveal new name in 2022
The Washington Football Team of the National Football League (NFL) is set to reveal its new team identity in 2022.A statement from the franchise...
TikTok further expands sponsorship portfolio with US soccer deals
TikTok has added two American soccer partners to its expanding sponsorship portfolio, building on existing agreements in both the US and Europe.The multiyear agreements...
NHL to review TV broadcasting deals in revenue search
The National Hockey League (NHL) will split its next broadcasting rights package between two networks, as it continues to search for new revenues.According to...
NFL enters negotiations over broadcasting fees
The National Football League (NFL) has entered negotiations with its broadcasting partners after calling for a 100% price increase, but Disney is resisting.As reported...
Satisfi Labs nets sponsorship deals with two Los Angeles sports franchises
Satisfi Labs, an Artificial Intelligence company, has signed multi-year sponsorship agreements with two Los Angeles sports clubs - the LA Kings and LA Galaxy.The...