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Real Madrid
Zlatan Ibrahimović celebrates scoring for AC Milan
BREAKING
Social
Time to read: 2 min
Serie A club launches weekly show on Twitch
December 2, 2020
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Latest News
Time to read: 2 min
La Liga imposes reduced salary cap on top flight clubs
November 18, 2020
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Esports
Time to read: 2 min
Real Madrid player launches esports team
October 30, 2020
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Fan Engagement
Time to read: 2 min
La Liga becomes first European league to launch Twitch channel
October 23, 2020
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Fan Engagement
Time to read: 2 min
Dugout to ‘boost’ media exposure for club sponsors with new product
October 21, 2020
BREAKING
Football
Time to read: 2 min
Liverpool and Manchester United in negotiations to join new European Super League
October 21, 2020
BREAKING
Sponsorship
Time to read: 2 min
COVID-19 implications cost top clubs €751m in brand value
July 30, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Twitch enhances sports output with dedicated content channel
July 23, 2020
BREAKING
Spain
Time to read: 2 min
Real Madrid boosts sponsorship portfolio with banking sector collaboration
July 15, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Dugout creates competition initiative to enhance fan engagement
June 24, 2020
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Fan Engagement
Time to read: 2 min
Dugout launches new football content and esports live stream service
June 18, 2020
BREAKING
Fan Engagement
Time to read: 3 min
La Liga reports 48 per cent increase in international viewership
June 18, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Sportal365 enhances video content with Dugout collaboration
June 9, 2020
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Esports
Time to read: 2 min
F1’s Virtual Grand Prix enters its penultimate race featuring Laporte and Perez
June 4, 2020
BREAKING
Data
Time to read: 2 min
KPMG’s latest report highlights coronavirus’ financial effects on football
May 28, 2020
BREAKING
Fan Engagement
Time to read: 2 min
Aguero, Courtois and Arthur join F1’s Virtual Grand Prix
May 7, 2020
BREAKING
Fan Engagement
Time to read: 2 min
LaLiga enhances Chinese engagement with Douyin partnership
April 24, 2020
BREAKING
Europe
Time to read: 2 min
UEFA plans for August conclusion
April 17, 2020
BREAKING
Fan Engagement
Time to read: 2 min
F1 adds Thibaut Courtois to its Virtual Grand Prix
April 16, 2020
Gareth Bale joins SBOTOP sports sponsorship roster
BREAKING
Esports
Time to read: 3 min
Gareth Bale becomes football’s latest esports owner
February 3, 2020
BREAKING
Regions
Time to read: 3 min
F1 reportedly in £50m per year talks over Saudi GP
January 14, 2020
BREAKING
Europe
Time to read: 3 min
Barca top the Money League with record breaking revenue
January 14, 2020
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Most Read
1
FIFA’s World Cup 2026 ticket and hospitality income reaches $5bn
2
AC Milan and Inter unveil Generali Stadium as San Siro replacement
3
MLB regional broadcast rights hold firm at $1.6bn
4
European club revenues rise by 146% as Premier League increases share
5
Mbappé and La Liga try to contain China fallout after 'dictator' comment
6
Partnership Playbook: Racing stripes, yoghurt and F1 points
7
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026