The organisers of the 2023 Rugby World Cup, due to be held in France, have announced event services company GL Events Group as its first official sponsor.

As part of the collaboration, the GL events group will benefit from international exposure and a dedicated marketing and activation programme. The GL events brand will also be present in the nine stadiums of the competition during every match.

Rugby World Cup France 2023 CEO Claude Atcher stated: “It is a journey of three and a half years that we are starting today with GL events, with a common ambition: to honour the nation of France and to experience Rugby World Cup France 2023 as a great celebration, both exhilarating and responsible.

“We are delighted to be able to share GL events’ entire experience to make Rugby World Cup France 2023 a memorable success that will leave a lasting impression on people’s minds and on society. This is the meaning given to our official sponsorship programme, which aims to engage our partners beyond rugby, and which will be further strengthened in the coming weeks.”

The group will be responsible for the event design and production of the competition to ensure that the tournament follows The France 2023 Organising Committee’s vision to create “the most beautiful rendez-vous” to fans and stakeholders.

GL events group Chairman Oliver Ginon added: “The GL events group welcomes this natural partnership. Indeed, the group has always anchored a large part of its activities in the world of sport. Rugby is one of the disciplines in which we are primarily involved. The group has been fully invested in the future of Lou Rugby since 2008.

“The strength of the team, commitment, and conviviality are common values that bring us together and provide a solid foundation for this official sponsorship of Rugby World Cup France 2023.”

The Rugby World Cup’s sponsorship announcement comes after a successful 2019 campaign, the tournament’s first in Asia.

Japan’s World Cup recorded more than 1.7 billion digital video views and 1.84 million tickets sold, an average attendance of 99.3%, showing how the sport continues to grow year-on-year.

Insider Insight: GL events will be hoping that by being involved with the competition from its development in 2023, the firm will garner even more international recognition. Meanwhile the Rugby World Cup will benefit from gaining an events sponsorship this early into its planning phase, allowing the partnership to enhance the tournament experience.

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