LIV Golf has signed micro-betting firm Simplebet as its Official Sports Betting Innovation Partner.
Through the partnership, Simplebet will gain access to the golfing league’s real-time data so that it can be distributed to global sports betting operators and media platforms that will be supported by “single-screen in-play wager technology and low latency video streaming”.
The LIV Golf League can be watched on Saturday and Sunday between one and six PM on The CW, The CW App, and LIV Golf Plus, as well as on YouTube and more than 180 territories through local broadcast partners.
Available to fans throughout the entirety of the competition, in-play wagering options will include events such as Brooks Koepka’s next tee shot landing in the fairway, if Cameron Smith will sink his next putt, or if Dustin Johnson will hit the green in regulation on a specific hole.
Simplebet CEO, Chris Bevilacqua, said: “This is a transcendent moment for the sport and we are thrilled to serve as the Official Sports Betting Innovation Partner of LIV Golf.
“We’ve revolutionised the way audiences around the world connect with live sports by unlocking fan engagement opportunities and together with LIV Golf, we will create the new blueprint for how sports leagues can maximise their IP through innovative betting.”
This is the latest sports venture for Simplebet, with the company already working with the NFL, NBA, MLB, NCAAF, NCAAB, and the IFL.
Greg Norman, LIV Golf Commissioner and CEO, added: “Developing new ways that golf can progress into the future has been a league tenet since day one. LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions.
“With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, our league is proud to work with Simplebet which aligns with our competition model that every shot from every player is meaningful, from start to finish.”
However, despite the league’s innovative approach towards betting, some US golf fans living in Massachuchets might be at a disadvantage as the Massachusetts Gaming Commission just voted LIV Golf events out of the state’s wagering catalogue.