Overseas visitors to be barred from Tokyo 2020 Games
Overseas spectators will not be allowed to attend the rescheduled 2020 Tokyo Olympic after the Japanese government opted to block visitors from other countries...
Five clubs combine to establish Women’s Elite Sport Partnership
Five professional women’s sports clubs in the UK have united to form the ‘Women’s Elite Sport Partnership’, a group focussed on boosting engagement, performance...
Fantastec – Steve Madincea – sports clubs’ social initiatives must not...
Speaking to Insider Sport, Steve Madincea, Founding Director of Fantastec and Fantastec SWAP, discussed his company’s approach to fan engagement, the increase of socially...
Football Index in disarray following dividend cut
Football player stock exchange, Football Index, has prompted an investor exodus after making the decision to reduce dividends paid for each player transaction, leading to a...
Sportradar: Using in-race data to drive Formula One fan engagement
Offering an extensive range of data points to uncover ‘hidden insights and stories’ is key to driving engagement among Formula One (F1) enthusiasts, according...
Euroleague enhances marketing strategy in Elevate tie-up
Euroleague Basketball has inked a partnership with US sports consultancy Elevate Sports Ventures to develop a new marketing strategy for the organisation’s Final Four...
Connecting Brands: How influencer marketing has helped the sports sector ride...
Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...
Aston Martin F1 becomes latest sports team to sign crypto partnership
Aston Martin Cognizant Formula One has become the latest sports team and the first Formula One team to partner with a cryptocurrency firm.The multi-year...
Dale Willem Steyn joins Parimatch ranks as brand ambassador
Parimatch has named professional cricketer Dale Willem Steyn as the sports betting firm’s new brand ambassador.The South African represents Parimatch’s first cricketing association as...
New webinar series for brand, marketing and communications specialists
SBC Americas has teamed up with HPL Digital Sport to launch a new webinar series looking at how branding can greatly improve in the...