Sportradar: Using in-race data to drive Formula One fan engagement
Offering an extensive range of data points to uncover ‘hidden insights and stories’ is key to driving engagement among Formula One (F1) enthusiasts, according...
Euroleague enhances marketing strategy in Elevate tie-up
Euroleague Basketball has inked a partnership with US sports consultancy Elevate Sports Ventures to develop a new marketing strategy for the organisation’s Final Four...
Connecting Brands: How influencer marketing has helped the sports sector ride...
Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...
Aston Martin F1 becomes latest sports team to sign crypto partnership
Aston Martin Cognizant Formula One has become the latest sports team and the first Formula One team to partner with a cryptocurrency firm.The multi-year...
Dale Willem Steyn joins Parimatch ranks as brand ambassador
Parimatch has named professional cricketer Dale Willem Steyn as the sports betting firm’s new brand ambassador.The South African represents Parimatch’s first cricketing association as...
New webinar series for brand, marketing and communications specialists
SBC Americas has teamed up with HPL Digital Sport to launch a new webinar series looking at how branding can greatly improve in the...
San Antonio Spurs boosts fan engagement ahead of arena reopening
The San Antonio Spurs confirmed the signing of an agreement with payments platform Tappit, boosting fan engagement and safety capabilities ahead of the reopening...
Borussia Dortmund announces BetMGM marketing collaboration
Borussia Dortmund has named BetMGM as its exclusive regional US partner in a new marketing and fan-focussed collaboration, with the latter emerging as the...
SBC Digital Latinoamérica: bwise Media talks betting, apps and investment
Ahead of his participation in the SBC Digital Latinoamérica conference and exhibition on 2 - 3 March, bwise Media’s Managing Director - LATAM Max...
IOC sets date for Tokyo spectator confirmation
The organisers of the upcoming 2020 Tokyo Olympics have set a date as to when it will be confirmed whether spectators can attend the...