Manchester City and Alipay form fan engagement partnership

Premier League club Manchester City has signed an agreement with digital payment firm Alipay to launch a digital ecommerce and experiences portal for its...

Super Bowl LV attendance set at 22,000

Up to 22,000 fans will be allowed to attend this year’s Super Bowl LV, including 14,500 ticket buyers and 7500 vaccinated health care workers.The...

St Helens RFC strengthens fan engagement with Iqoniq partnership

Rugby league club St Helens RFC has become the latest sports team to form a partnership with fan engagement platform Iqoniq.Through the agreement, fans...

TVP and Sportfive agree ‘compromise’ deal for World Handball Championship

A deal has been struck for the rights to the International Handball Federation (IHF) World Men’s Handball Championship in Poland, after failing to come...

Everton chooses Clarity Sports as business travel partner

Everton FC has named sports travel company Clarity Sports as the Premier League club’s newest sponsor in a multi-year agreement.Under the terms of the...

DAZN and Movistar team up for enhanced motorsport offering in Spain

Digital media firm DAZN has agreed to sublicense the rights to the MotoGP racing series to Telefónica-owned Movistar+ for the 2021 season.DAZN's over-the-top (OTT)...

RMC Sport ties down UFC rights after lifting of MMA ban

The Ultimate Fighting Championship (UFC) has penned a deal with French subscription service RMC Sport.In November last year, the French Mixed Martial Arts Federation...

Real Madrid inks betting agreement with Fonbet

Real Madrid has penned a ‘royal’ agreement with Russian bookmaker Fonbet that runs through the 2022/23 campaign.The sponsorship will involve an array of ‘unique...

Liverpool vs Manchester United surpasses Sky Sports viewership records

Sky Sports’ coverage of Liverpool vs Manchester United on Sunday broke the pay-television broadcaster’s viewing records for a match behind the paywall, with the...

Epic Games and IMG introduce football to the world of Fortnite

Football clubs across the globe have teamed up with Epic Games and IMG to integrate the sport into the popular multiplayer video game Fortnite.In...