Bleacher Report and DraftKings unite for Super Bowl prop bets show
Bleacher Report and DraftKings are teaming up for the sportsbook’s proprietary Super Bowl prop bets in a new reveal show streamed live on the...
AC Milan enhances fan engagement with Socios.com partnership
AC Milan has strengthened its fan engagement capabilities through a new partnership with blockchain site Socios.com.The agreement has seen the Italian football giants release...
BBL and TikTok launch first ever British basketball campaign
The British Basketball League and Basketball England have formed a partnership with TikTok to launch the #BritishBasketball hashtag challenge.The popular social media platform will...
Rugby league icon Jamie Peacock unveils mental wellbeing programme
Rugby league icon Jamie Peacock spoke to Insider Sport about the launch of his latest venture - ‘Be A Champion’ - amid a third...
NBC boosts brand exposure with Olympic advertising platform
US network NBC has created a new sales platform, the Olympic Ad Engine, which will help brands get the best results during the delayed...
Manchester City awarded world’s most innovative sports team title
Manchester City has been named as the most innovative sports team in the world by Sports Innovation Lab after the research and market intelligence...
River Plate signs up to fantasy football platform Sorare
South American club Club Atlético River Plate has signed a deal with fantasy football platform Sorare.Through the agreement, which is part of River Plate’s...
Toronto Maple Leafs chosen as subject of Amazon docu-series
The Toronto Maple Leafs will be the first National Hockey League (NHL) franchise chosen as the subject of Amazon’s All or Nothing documentary series.The...
NFL veteran to star in TwinSpires’ new campaign
Former National Football League (NFL) quarterback Brett Favre has been named as TwinSpires’ new ambassador in a multi-year agreement.The 51-year-old will star in the...
Universal Music Group tunes in to FIFA podcast series
FIFA has launched FIFA Sound, a new entertainment strategy to create ‘meaningful connections’ between football supporters, music enthusiasts, players and artists.As part of the...