Real Madrid inks betting agreement with Fonbet
Real Madrid has penned a ‘royal’ agreement with Russian bookmaker Fonbet that runs through the 2022/23 campaign.The sponsorship will involve an array of ‘unique...
Liverpool vs Manchester United surpasses Sky Sports viewership records
Sky Sports’ coverage of Liverpool vs Manchester United on Sunday broke the pay-television broadcaster’s viewing records for a match behind the paywall, with the...
Epic Games and IMG introduce football to the world of Fortnite
Football clubs across the globe have teamed up with Epic Games and IMG to integrate the sport into the popular multiplayer video game Fortnite.In...
Bleacher Report and DraftKings unite for Super Bowl prop bets show
Bleacher Report and DraftKings are teaming up for the sportsbook’s proprietary Super Bowl prop bets in a new reveal show streamed live on the...
AC Milan enhances fan engagement with Socios.com partnership
AC Milan has strengthened its fan engagement capabilities through a new partnership with blockchain site Socios.com.The agreement has seen the Italian football giants release...
BBL and TikTok launch first ever British basketball campaign
The British Basketball League and Basketball England have formed a partnership with TikTok to launch the #BritishBasketball hashtag challenge.The popular social media platform will...
Rugby league icon Jamie Peacock unveils mental wellbeing programme
Rugby league icon Jamie Peacock spoke to Insider Sport about the launch of his latest venture - ‘Be A Champion’ - amid a third...
NBC boosts brand exposure with Olympic advertising platform
US network NBC has created a new sales platform, the Olympic Ad Engine, which will help brands get the best results during the delayed...
Manchester City awarded world’s most innovative sports team title
Manchester City has been named as the most innovative sports team in the world by Sports Innovation Lab after the research and market intelligence...
River Plate signs up to fantasy football platform Sorare
South American club Club Atlético River Plate has signed a deal with fantasy football platform Sorare.Through the agreement, which is part of River Plate’s...