Bayern Munich steps into fantasy football world with Sorare
FC Bayern Munich has joined with fantasy football platform Sorare, which will allow gamers to buy and sell digital limited-edition football cards.Sorare collectors will...
Canal+ enlists LiveLike to enhance streaming service
French TV provider Canal+ Group has united with sports technology company LiveLike to boost its MyCanal streaming platform.LiveLike was introduced to the service at...
World Triathlon expands Infront deal
World Triathlon has agreed an eight-year extension to its current contract with the Infront agency.The deal, which runs until the 2028 campaign, will allow...
Manchester United extends global reach with Douyin
Manchester United has joined China’s short-form mobile content platform Douyin, it has announced.The Premier League club launched its own TikTok channel last week, already...
SportTech look to change the face of Hungarian sports
SportTech Hungary, a new export development programme, has been launched to help sports technology companies collaborate with professional Hungarian athletes to expand their networks.The...
Everton to educate the public with the help of LSTM
Everton has partnered with the Liverpool School of Tropical Medicine (LSTM) to raise awareness of COVID-19 and inform the public about staying safe during...
Bundesliga derby selected for ESPN watch party
Bundesliga enthusiasts in America will be able to watch the Borussia Dortmund and Bayern Munich derby by tuning into a virtual watch party, hosted...
Mercedes-Benz and Stern drive Ajax deal forward
Mercedes-Benz will continue to act as the Official Car Sponsor of Eredivisie side Ajax, after the two parties extended the long-standing agreement until 2023.Players,...
Stoke contemplating match screenings at bet365 Stadium
Stoke City is debating whether to live screen games at the bet365 Stadium whilst supporters are still prohibited from attending matches.With the 2020/21 EFL...
Manchester United strengthens global engagement with TikTok
Manchester United has joined the popular social networking application, TikTok, ahead of a second bout of lockdown in England.The Premier League club’s feed will...