Marcin Jablonski: How LV Bet is breaking live viewing records
After LV Bet announced that it would be extending its current deal with the National League in October, the firm has looked for new...
All To Play For: Coral unites JOE for new football podcast
Betting operator Coral has unveiled its new football podcast, ‘All To Play For’, in collaboration with social media publisher JOE Media.Jointly hosted by actor...
Armed Forces granted free access to Manchester United club TV channel
Manchester United has offered to stream its in-house club channel, MUTV, free-of-charge on the British Forces Broadcasting Service (BFBS) TV Player.Members of the UK...
Eleven Sports acquires Ligue 1 rights in Poland
Eleven Sports Poland will offer coverage of the Ligue 1 Uber Eats for the next four seasons after the broadcaster secured the rights to...
DJ Khaled chosen to host second AC Milan live music event
AC Milan has collaborated with entertainment company Roc Nation to create a virtual live event called ‘From Milan with Love: Next Gen’, which will...
Manchester United and Stonewall unite to promote LGBT+ equality
Manchester United has today announced a strategic partnership with British lesbian, gay, bi and trans (LGBT+) charity Stonewall, reinforcing its ‘All Red All Equal’...
Chelsea dedicates resources to growing Chinese fanbase in new deal
Premier League club Chelsea has agreed a strategic partnership with Chinese social media platform Weibo.The West London outfit has become the first top flight...
Bayern Munich steps into fantasy football world with Sorare
FC Bayern Munich has joined with fantasy football platform Sorare, which will allow gamers to buy and sell digital limited-edition football cards.Sorare collectors will...
Canal+ enlists LiveLike to enhance streaming service
French TV provider Canal+ Group has united with sports technology company LiveLike to boost its MyCanal streaming platform.LiveLike was introduced to the service at...
World Triathlon expands Infront deal
World Triathlon has agreed an eight-year extension to its current contract with the Infront agency.The deal, which runs until the 2028 campaign, will allow...