Flutter unites with ARC, TRP and ATR to deepen racing engagement
A significant commercial deal has been confirmed between Arena Racing Company (ARC), The Racing Partnership (TRP), At The Races (ATR) and Flutter Entertainment.
The lucrative multi-year rights...
Insider Sport’s Year In Review: September – October
As 2019 comes to a close Insider Sport looks through the year to highlight major news that you might have missed in the sports...
Manchester City seeks younger demographic with YouTube Kids launch
Seeking to engage a younger audience, Manchester City has launched its own YouTube Kids channel.The launch sees the English Premier League champions become the first football club to activate a...
ICC unites with AELTC for celebration of 2019’s Super Sunday
A new content collaboration between the International Cricket Council and The All England Lawn Tennis Club (AELTC) has been announced to celebrate 2019’s dramatic...
Rooney joins 32Red in backing The Rams’ ‘Team Talk’ initiative
Wayne Rooney has urged for better support to be given to men experiencing mental health issues as the former England international visited Derby County’s...
UFC deepens engagement with Snapchat collaboration
The Ultimate Fighting Championship (UFC) has announced a new partnership with social media giant Snapchat which aims to elevate the competition’s engagement amongst a...
StubHub deal set to boot London Irish engagement
London Irish Rugby Club has announced the signing of a five year agreement which will see StubHub UK become the club’s official ticketing partner.The...
LeBron James unites with Calm to promote mental fitness
LeBron James has announced a new partnership with mobile app Calm, as the collaboration seeks to emphasise the value of mental fitness.The debut year of...
MLB pens extended Sony gaming deal
Major League Baseball (MLB) has extended its partnership with Sony Interactive Entertainment (SIE) and videogame developer San Diego Studio in a multi-year gaming deal.The...
SPFL deepens engagement with IMG Arena
IMG Arena has announced the signing of a long-term rights agreement with the Scottish Professional Football League (SPFL).Beginning at the start of the 2020/21...