Rooney joins 32Red in backing The Rams’ ‘Team Talk’ initiative
Wayne Rooney has urged for better support to be given to men experiencing mental health issues as the former England international visited Derby County’s...
UFC deepens engagement with Snapchat collaboration
The Ultimate Fighting Championship (UFC) has announced a new partnership with social media giant Snapchat which aims to elevate the competition’s engagement amongst a...
StubHub deal set to boot London Irish engagement
London Irish Rugby Club has announced the signing of a five year agreement which will see StubHub UK become the club’s official ticketing partner.The...
LeBron James unites with Calm to promote mental fitness
LeBron James has announced a new partnership with mobile app Calm, as the collaboration seeks to emphasise the value of mental fitness.The debut year of...
MLB pens extended Sony gaming deal
Major League Baseball (MLB) has extended its partnership with Sony Interactive Entertainment (SIE) and videogame developer San Diego Studio in a multi-year gaming deal.The...
SPFL deepens engagement with IMG Arena
IMG Arena has announced the signing of a long-term rights agreement with the Scottish Professional Football League (SPFL).Beginning at the start of the 2020/21...
World Snooker confirms ten-year Saudi Arabia partnership
World Snooker has strengthened its global expansion, announcing that for the first time Saudi Arabia will host a tour event in 2020.The event will...
The European Broadcasting Union strengthens portfolio with UEFA deal
The European Broadcasting Union (EBU), through its sports division Eurovision Sport, has confirmed a significant new deal with UEFA for the media rights to...
DAZN deepens engagement with MGM collaboration
Deepening engagement for last Saturday’s heavyweight title tussle between Andy Ruiz Jr and Anthony Joshua, DAZN unveiled a joint venture with MGM Resorts International...
Manchester United strengthens Chinese footprint with Alibaba Group
Manchester United has strengthened its footprint in China, announcing a new partnership with Alibaba Group.
The deal will bring exclusive rights to club content in...