The Washington Redskins enhances fan engagement with NBC
The Washington Redskins has partnered with NBC Sports Washington to provide the National Football League’s (NFL) first interactive, predictive-gaming live television presentation of the team’s four preseason...
Barcelona unites with Sony to combine music and sport
FC Barcelona has unveiled a new collaboration with Sony Music for the next two seasons.The partnership will seek to utilise the creation of audio and...
Racing attendance figures grow by 2% despite difficult start to year
Horseracing has continued to grow in popularity throughout 2019, as recent figures published by the Horserace Betting Levy Board (HBLB) have indicated a two...
Sporting inactivity irrelevant as McGregor retains social media status
Conor McGregor is the only athlete that isn't from football to be ranked amongst the top seven sports stars in terms of social media...
Formula 1 unites with ISG and Sportradar for in-play betting data
Uniting with Interregional Sports Group (ISG) and Sportradar, Formula 1 is seeking to elevate engagement with the launch of its live ‘in race’ odds offering for...
NBA unites with Dapper Labs to boost fan engagement
The National Basketball Association (NBA) and National Basketball Players Association (NBPA) has teamed up with Dapper Labs, blockchain company and creator of CryptoKitties, to...
iFollow set for upgrades following positive feedback
Subscription based EFL streaming platform iFollow, which allows fans to watch otherwise non-televised football matches and engage in unique content, is set to upgrade...
The NBA strengthens digital partnership with Tencent
The National Basketball Association (NBA) is looking to deepen its engagement in China, extending its digital partnership with Tencent Holdings Limited.The exclusive official digital partnership, was...
Infront confirms stake in engagement specialists Minute.ly.
Infront has confirmed the acquisition of a stake AI-driven video enhancement company, Minute.ly.The collaboration, which was completed after an $8m financing round with investors including Ansonia Holdings,...
MLB heightens live engagement with DraftKings
DraftKings has strengthened its partnership with Major League Baseball (MLB), announcing a multi-year agreement to become an authorised gaming operator of the league.The expanded...