ISG deepens F1 fan engagement with predictor game launch
Interregional Sports Group (ISG) is activating the second part of its F1 betting package with the launch of a free-to-enter game that offers fans...
WATCH: Using March Madness to capture the imagination of the US
In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture".Speaking at last...
F1 partners with Animoca to launch blockchain based mobile game
Formula 1 has announced the development of F1 Delta Time, a blockchain game based on the world-famous racing series.The game, which will launch on...
MLS continues digital expansion with SendtoNews partnership
Digital video distribution platform SendtoNews (STN) has agreed a multi-year partnership with Major League Soccer (MLS).The deal will seek to enhance fan engagement of...
The San Francisco Giants strengthens fan engagement with 10-year Fanatics deal
The San Francisco Giants has united with Fanatics, in a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store...
Andy Elliott, Sport Acuity: The exponential growth of data
Ahead of this week’s Betting on Football, we spoke to Andy Elliott, Founder and co-Director of specialist agency Sport Acuity, to give us the...
SkillCorner – Morgan Jacquin – Using AI technology to engage with...
The desires of sports fans are consistently changing, and so it has become more important than ever for technology to evolve in order to...
BHA partners with Cheltenham to debut jump racing technology
This week's Cheltenham Festival has seen the British Horseracing Authority (BHA), collaborate with Racetech to launch its new official Jump race timing technology.The new technology elevates the...
Martyn Hannah, ghostfoundry: How content can unlock world-wide success for sports...
Martyn Hannah, Director of content marketing agency, ghostfoundry, says sports clubs must become content factories in their quest for global brand domination.Sports clubs are...
William Hill and Matchroom Boxing: “The key word is partnership, this...
In recent years, as British boxing has experienced immense growth, it’s produced some of the country’s most adored sports stars and iconic moments.Throughout...