SBC Summit North America puts sports betting products in the spotlight...
The highly-anticipated third edition of SBC Summit North America is set to deliver a one-of-a-kind educational experience for attendees with its dedicated 'Sports Betting...
Sevilla FC elevates global presence with digital newsletter transformation
Sevilla FC has elevated its digital footprint as the club looks to bolster fan engagement and grow its international presence. The club detailed key aspects...
Mastercard elevates Champions League sponsorship through ‘Walk out With Messi’ competition
Mastercard are offering football fans a chance to walk out with Lionel Messi for an upcoming UEFA Champions League tie with the ‘Walk out...
Detroit Pistons to integrate AI chat features with new GameOn partnership
National Basketball Association (NBA) franchise the Detroit Pistons have announced a new partnership with artificial intelligence (AI) fan engagement company GameOn. The Pistons will integrate...
12 County Cricket sides team up with NFT platform FanCraze
Digital collectibles firm FanCraze has agreed on a partnership with 12 different English county cricket teams to produce NFTs of some of the most...
A2A Energia latest to join AS Roma as official partner
AS Roma has linked with A2A for the group’s subsidiary, A2A Energia, to become the club's official partner as early as this season.A2A Life...
NFL Foundation & Sport England expand youth initiatives to Manchester and...
The NFL Foundation UK has partnered with Sport England to expand its reach beyond London and into communities across Greater Manchester and Birmingham. Aiming to...
Ally Financial becomes official consumer bank of NASCAR
NASCAR and Ally Financial have announced a league-wide sponsorship which sees the firm become the official consumer bank of NASCAR and NASCAR-owned tracks.Looking to...
FIFA deepens Betano partnership to include Club World Cup
FIFA has expanded its partnership with Betano, which began towards the end of last year, naming the company a regional sponsor of the Club...
Birmingham City provides ‘flexible booking opportunities’ with Seat Unique
Birmingham City FC has named Seat Unique as the club’s official hospitality and premium ticketing platform, starting with the current 2022/23 season.Throughout the three-and-a-half-year...