Ally Financial becomes official consumer bank of NASCAR
NASCAR and Ally Financial have announced a league-wide sponsorship which sees the firm become the official consumer bank of NASCAR and NASCAR-owned tracks.Looking to...
FIFA deepens Betano partnership to include Club World Cup
FIFA has expanded its partnership with Betano, which began towards the end of last year, naming the company a regional sponsor of the Club...
Birmingham City provides ‘flexible booking opportunities’ with Seat Unique
Birmingham City FC has named Seat Unique as the club’s official hospitality and premium ticketing platform, starting with the current 2022/23 season.Throughout the three-and-a-half-year...
UK&I footballers gain access to free pitches via Powerleague and Ladbrokes...
Powerleague and Ladbrokes have announced the launch of an initiative to expand the availability of local pitches to footballers in the UK and Ireland.Named...
Six Nations offers ‘new route’ of fan engagement in second year...
The 2023 Six Nations has announced plans as it enters its second year of partnering with video platform, TikTok.Aiming to ‘bring fans closer to...
‘Next step’ for Man City as four players partner with crypto’s...
Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias have announced ambassador deals with cryptocurrency exchange platform, OKX. As the company strengthens its ties with...
Betfred connects with hockey fans via Golden Knights partnership
The Vegas Golden Knights and Betfred Sports have inked an agreement for the latter to become an official sports betting partner of the NHL...
Giants and Fanatics optimise retail experience for fans
The San Francisco Giants and Fanatics have inked a 10-year extension of their current retail partnership. The digital sports platform will now assume operations of...
Premier League introduces digital cards with Sorare
The Premier League has partnered with sports entertainment company Sorare in a four-year deal to provide fans a new digital card experience.The agreement will...
NFL players ‘at the heart’ of new experiences with MGM Resorts
MGM Resorts International has become a hospitality and strategic partner of the NFLPA in a two-year deal.New content and fan experiences with current and...