12 County Cricket sides team up with NFT platform FanCraze
Digital collectibles firm FanCraze has agreed on a partnership with 12 different English county cricket teams to produce NFTs of some of the most...
A2A Energia latest to join AS Roma as official partner
AS Roma has linked with A2A for the group’s subsidiary, A2A Energia, to become the club's official partner as early as this season.A2A Life...
NFL Foundation & Sport England expand youth initiatives to Manchester and...
The NFL Foundation UK has partnered with Sport England to expand its reach beyond London and into communities across Greater Manchester and Birmingham. Aiming to...
Ally Financial becomes official consumer bank of NASCAR
NASCAR and Ally Financial have announced a league-wide sponsorship which sees the firm become the official consumer bank of NASCAR and NASCAR-owned tracks.Looking to...
FIFA deepens Betano partnership to include Club World Cup
FIFA has expanded its partnership with Betano, which began towards the end of last year, naming the company a regional sponsor of the Club...
Birmingham City provides ‘flexible booking opportunities’ with Seat Unique
Birmingham City FC has named Seat Unique as the club’s official hospitality and premium ticketing platform, starting with the current 2022/23 season.Throughout the three-and-a-half-year...
UK&I footballers gain access to free pitches via Powerleague and Ladbrokes...
Powerleague and Ladbrokes have announced the launch of an initiative to expand the availability of local pitches to footballers in the UK and Ireland.Named...
Six Nations offers ‘new route’ of fan engagement in second year...
The 2023 Six Nations has announced plans as it enters its second year of partnering with video platform, TikTok.Aiming to ‘bring fans closer to...
‘Next step’ for Man City as four players partner with crypto’s...
Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias have announced ambassador deals with cryptocurrency exchange platform, OKX. As the company strengthens its ties with...
Betfred connects with hockey fans via Golden Knights partnership
The Vegas Golden Knights and Betfred Sports have inked an agreement for the latter to become an official sports betting partner of the NHL...