Giants and Fanatics optimise retail experience for fans
The San Francisco Giants and Fanatics have inked a 10-year extension of their current retail partnership. The digital sports platform will now assume operations of...
Premier League introduces digital cards with Sorare
The Premier League has partnered with sports entertainment company Sorare in a four-year deal to provide fans a new digital card experience.The agreement will...
NFL players ‘at the heart’ of new experiences with MGM Resorts
MGM Resorts International has become a hospitality and strategic partner of the NFLPA in a two-year deal.New content and fan experiences with current and...
World Pool targets ‘global appeal’ for horse racing with fixture additions
The number of World Pool race days has been expanded from 21 to 25, with new additions in Australia, Saudi Arabia, South Africa and...
RED Canids to digitally engage further gamers with Rivalry
Brazilian esports organisation RED Canids has inked a ‘multifaceted’ agreement with sports betting and media company Rivalry.As the pair collaborate on various physical and...
The World Cup hat trick – marketing, engagement and product power
Lionel Messi was not the only one celebrating as he finally lifted the World Cup on 22 December, as business stakeholders such as media...
NBA and WNBA take VR to ‘a new level’ with enhanced...
The NBA and WNBA have expanded their partnership with Meta as the leagues’ official VR headset.Aiming to ‘bring the excitement of professional basketball in...
IMG recruits Alberto Horta to lead DACH development vision
Alberto Horta has been confirmed as IMG’s Senior Vice President and Managing Director for DACH, as the sports and events management firm targets further...
LaLiga shares content with ‘the new generation of fans’ via OneFootball
LaLiga has secured a partnership with OneFootball as the league launches its official profile on the platform.The deal sees the Spanish top-division aim to...
Philippine basketball explores Web3 with Virtualness NFT deal
The Philippine Basketball Association (PBA) has announced that Virtualness will be powering a digital experience for its fans in the form of NFTs.The mobile-first...