UTR Sports enlists Sportradar to ‘elevate and expand’ tournament visibility
UTR Sports has partnered with Sportradar with a vision to enhance fan and bettor engagement via data and streaming.Swiss sportstech firm Sportradar will gain...
SPFL reportedly filling sponsor gap with William Hill
William Hill is reportedly on the brink of finalising a new title sponsorship deal with the Scottish Professional Football League (SPFL).In replacing the online...
Tyson Fury gears up for the ‘biggest fight of his life’...
Reigning WBC and lineal heavyweight world champion Tyson Fury has renewed his partnership with WOW HYDRATE ahead of his highly-anticipated clash with Oleksandr Usyk. WOW...
Chicago Bears: How Caleb Williams’ ‘great integrity’ can bolster younger fanbase
The Chicago Bears are one of the most storied and historically important franchises in the NFL. The team in recent years has been using...
Sponsors and media drive Q1 revenue for UFC and WWE parent...
UFC and WWE parent company TKO Group Holdings (TKO) has increased its revenue target for the end of 2024 in the face of a...
DP World Tour wages war on climate change with spectator tool
The DP World Tour has launched a tool that allows spectators to calculate and counterbalance their carbon footprint while travelling to and from tournaments.Created...
Matchroom and Pitch to work on media, sponsorship and events
Pitch International has invested in sports management and promotion business Matchroom Sport as part of a partnership.The international sports marketing agency will take a...
BLAST welcomes Revolut for esports debut ahead of Spring Final
BLAST has named the global financial technology company Revolut as the presenting partner for the BLAST Premier Spring Final.As part of the agreement, BLAST...
Premier League inks deal with Fanatics for trading card exclusivity
The Premier League has named Fanatics Collectibles its exclusive provider of trading cards, trading card games and stickers from June 2025.Following the multi-year agreement,...
Genius Sports confident in 2024 outlook following Football DataCo renewal
Genius Sports is storming towards its 2024 revenue targets according to its Q1 trading results, although progress has slowed on chipping away at its...