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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Soccerment partners with Inter Milan’s Dimarco to ‘transform’ football through AI

Football artificial intelligence (AI) firm Soccerment has announced a three-year partnership with Inter Milan and player Federico Dimarco to help “transform the future of...

CMS: Crypto tokens should be eradicated from football 

A report by the Culture Media Sport Committee has taken aim at sports clubs utilising digital tokens to boost fan engagement, warning over the...

2023 Rugby World Cup embraces wearable payments

Wearable payment tech firm DIGISEQ is providing prepaid fobs for those attending the 2023 Rugby World Cup to enable contactless payments across selected hospitality...

NFL Players Association signs Infinite Athlete to strengthen commercial appeal

The NFL Players Association (NFLPA), through its commercial branch NFL Players Inc., has invested in tech company Infinite Athlete to benefit professional football. According to...

AFA announces American Express as official card for national teams

The Argentine Football Association (AFA) has named American Express as the official card for the men’s senior, women’s senior and youth national teams. The partnership...

AC Milan steps up fan interactions with new Fanblock partnership 

AC Milan has teamed up with entertainment platform Fanblock to bring Rossoneri fans the next level of digital engagement with their favourite team.Being Fanblock’s...

FIFA opens up bids for 2034 World Cup with Saudi Arabia...

Saudi Arabia has now officially entered the race to host the 2034 FIFA World Cup after the football body opened the process last week. In...

Newcastle United eyes expansion of St James’ Park

Newcastle United are moving forward with plans for the expansion of St James’ Park, as the Magpies look to make it the second biggest...

Mastercard and SNB launch UEFA Champions League-themed cards

The Saudi National Bank (SNB) has launched a collaboration with Mastercard that will upgrade payments for football fans in the Kingdom.To celebrate the Mastercard-sponsored...

Football.com signs Special One José Mourinho as global ambassador 

Global gaming platform Football.com has signed renowned football coach José Mourinho as the company’s global ambassador. Mourinho first partnered with Football.com as a brand ambassador...