NFL Players Association signs Infinite Athlete to strengthen commercial appeal
The NFL Players Association (NFLPA), through its commercial branch NFL Players Inc., has invested in tech company Infinite Athlete to benefit professional football. According to...
AFA announces American Express as official card for national teams
The Argentine Football Association (AFA) has named American Express as the official card for the men’s senior, women’s senior and youth national teams. The partnership...
AC Milan steps up fan interactions with new Fanblock partnership
AC Milan has teamed up with entertainment platform Fanblock to bring Rossoneri fans the next level of digital engagement with their favourite team.Being Fanblock’s...
FIFA opens up bids for 2034 World Cup with Saudi Arabia...
Saudi Arabia has now officially entered the race to host the 2034 FIFA World Cup after the football body opened the process last week. In...
Newcastle United eyes expansion of St James’ Park
Newcastle United are moving forward with plans for the expansion of St James’ Park, as the Magpies look to make it the second biggest...
Mastercard and SNB launch UEFA Champions League-themed cards
The Saudi National Bank (SNB) has launched a collaboration with Mastercard that will upgrade payments for football fans in the Kingdom.To celebrate the Mastercard-sponsored...
Football.com signs Special One José Mourinho as global ambassador
Global gaming platform Football.com has signed renowned football coach José Mourinho as the company’s global ambassador. Mourinho first partnered with Football.com as a brand ambassador...
IMG becomes global sponsorship agency of African football
Sports firm IMG has become the global sponsorship agency of The Confédération Africaine de Football (CAF) until 2025. The agreement will see IMG secure various...
Former jockey and ITV Racing pundit joins forces with BetMGM
BetMGM, the newly launched iGaming and online betting brand in the UK, has announced a partnership with former jockey and ITV and Racing TV...
Cinch termination leaves SPFL seeking new principal partner
The Scottish Professional Football League (SPFL) is seeking a new principal partner after Cinch activated its option to end the deal early after two...