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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

IMG becomes global sponsorship agency of African football  

Sports firm IMG has become the global sponsorship agency of The Confédération Africaine de Football (CAF) until 2025. The agreement will see IMG secure various...

Former jockey and ITV Racing pundit joins forces with BetMGM

BetMGM, the newly launched iGaming and online betting brand in the UK, has announced a partnership with former jockey and ITV and Racing TV...

Cinch termination leaves SPFL seeking new principal partner

The Scottish Professional Football League (SPFL) is seeking a new principal partner after Cinch activated its option to end the deal early after two...

AS Roma links with Riyadh Season in new sponsorship 

Riyadh Season has continued its focus on sports, announcing a new collaboration with AS Roma, which will see one of the world’s largest annual...

IMG picked by PWR to drive fan engagement with women’s rugby  

IMG has been chosen by Premiership Women’s Rugby (PWR) to support the league’s development of its new digital and content channels strategy. PWR will utilise...

UFC combines with 4D Sight for ‘hyper-targeting’ live events ads

UFC has revealed a new deal with virtual branding firm 4D Sight that will place the logos of various MMA sponsors digitally across the...

DAZN secures Serie A Femminile 2023/24 season rights 

DAZN has revealed that Italian football fans on the platform will receive an expanded offering after the company secured a new partnership with the...

AC Milan reveals new premium partnership with SNAIFUN

Sports entertainment app SNAIFUN has been revealed as the latest premium partner of Italian football club AC Milan. This is an extension of the Rosonneri’s...

Novibet set to make Fairyhouse sponsorship debut

Novibet has enhanced its presence within Irish horse racing by securing a series of sponsorships of races at the Fairyhouse track.The international operator, headquartered in Malta, will...

iGaming Daily: A burning sensation for online operators in Chile 

Online gaming providers in Chile have found themselves in a legal conundrum after the Andean nation’s Supreme Court issued an order for internet service...