Six Nations to remain free-to-air in Virgin Media and RTÉ tie-up
The Six Nations Championship will remain on free-to-air television in Ireland following the finalisation of the ‘first partnership of its kind’ between the rugby...
Manchester United misses out on £200m sponsorship deal as fans blast...
Manchester United has missed out on a £200 million commercial partnership due to the cessation of discussions with ecommerce company The Hut Group (THG)...
Formula One on the road to recovery with Q1 2021 revenues
Formula One has bounced back from the financial effects of the COVID-19 pandemic, posting revenues of $180 million for the first quarter of 2021,...
RCA ‘reasonably relaxed’ about Royal Ascot fan attendance
David Armstrong, Chief Executive of the Racecourse Association (RCA), has said that he is ‘reasonably relaxed’ about the return of spectators for the Royal...
Ipswich Town partners with lifelong fan Ed Sheeran for shirt sponsorship
English musician Ed Sheeran has become the new sponsor of Ipswich Town, inking a deal to act as the front-of-shirt sponsor of the men...
English counties offer to host remainder of IPL season
A small group of counties in England have set plans in motion to offer to host the remainder of the Indian Premier League (IPL),...
Genius Sports to acquire Second Spectrum in $200m transaction
Continuing its expansion as a newly NYSE-listed enterprise, Genius Sports has entered into a definitive agreement to acquire data tracking and visualisation company Second...
FGR: Betting sponsorships are ‘abuse’ of football
Forest Green Rovers FC has become the debut English professional football club to join calls for a ban on gambling sponsorships.Partnering with the Gambling...
Premier League collaborates with Oracle for advanced data insights
The Premier League has tapped American multinational technology firm Oracle to enhance advanced player performance data and statistics to be used in live broadcasts...
New York Giants inks first crypto-focused NFL partnership
The New York Giants has become the first National Football League (NFL) franchise to enlist a cryptocurrency partner, following an agreement inked with Bitcoin-focused...