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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Fightzone to maximise audience reach via Red Bee Media deal

International boxing platform Fightzone has partnered with Red Bee Media, in a deal which will see 50 matches broadcast on the latter’s OTT platform...

UEFA joins in global sporting social media boycott

Sports clubs, authorities, broadcasters, publishers and athletes are set to participate in a global social media blackout - a campaign against online abuse and...

LNR adds Betclic to Top 14 rugby union sponsorship roster

French sportsbook Betclic has been named as the official sportsbook partner of the country’s Top 14 rugby union league via an agreement with the...

Genius Sports attributes corporate growth to data rights services

Sports data and technology firm Genius Sports recorded corporate revenues of $149 million – up 30% on the FY2019 results - in its financial...

ESL Gaming and Intel invest $100m in esports via partnership renewal

Events organiser ESL Gaming has agreed a three-year renewal of its sponsorship deal with technology company Intel, marking the longest-running commercial arrangement in the...

NZR approves Silver Lake investment to maximise commercial assets

New Zealand Rugby (NZR) has voted to approve the sale of a 12.5% stake in its commercial rights entity to private equity company Silver...

UEFA Women’s Champions League takes ‘giant step forward’ with reforms

Women’s football clubs across Europe are set to receive a €24 million cash boost when the revamped UEFA Women’s Champions League comes into effect...

ARC names Novibet title sponsor of two Lingfield fixtures

The Arena Racing Company (ARC) has reached an agreement with Novibet, naming the Greek sportsbook the title sponsor of two horse races at Lingfield...

Betfred Super League strikes Sky Sports renewal

The Betfred Super League has extended its media rights agreement with pay-television broadcaster Sky Sports for a further two years, taking effect at the...

Liverpool condemns COVID-19 for £46m pre-tax losses

Liverpool FC suffered a £46 million pre-tax loss for the financial year ending 31 May as a result of the COVID-19 pandemic, the latest...