Mastercard elevates fan experience in NWSL tie-up
The National Women’s Soccer League (NWSL) has enlisted Mastercard as the North American football division’s official partner, strengthening the brand’s commitment to growing the...
Betway makes North American league sponsorship debut with NHL deal
Online sports betting operator Betway has signed its debut North American sports league sponsorship agreement with the National Hockey League (NHL).The multi-year deal builds...
Matchroom enlists Dafabet as World Pool Masters sponsor
Matchroom Sports has recruited online sports betting operator Dafabet as the title sponsor of the World Pool Masters, one of its flagship cue games...
OneFootball: English supporters confident ahead of return as German fans reluctant...
Approximately 91% of UK football fans feel ‘confident and safe’ to return to stadiums as the Premier League prepares to welcome spectators back through...
Therabody adds Mo Farah to athlete ambassador roster
Wellness technology firm Therabody has recruited British Olympian Sir Mo Farah to its team of athlete ambassadors.As a Therabody ambassador, Farah joins a suite of...
AFA becomes first national team to launch Socios Fan Token
The Argentine Football Association (AFA) has teamed with Chiliz, creators of Fan Tokens and the Socios.com fan engagement platform, to launch the official $ARG...
Nielsen Sports: UEFA Women’s Champions League ‘bridging the gap’
Earmarked as an ‘extraordinary moment of history’ by the European Club Association, the reforms to the UEFA Women’s Champions League sees the tournament take...
NBC Sports Regional Networks deepen fan engagement strategy with Sportradar
Sports data collection and analytics firm Sportradar has formed a data and content partnership with the NBC Sports Regional Networks.Under the terms of the...
Spanish government gives LaLiga spectators green light
The Spanish government has approved the return of football fans to sporting stadiums at a limited capacity in regions with low levels of COVID-19...
IOC not driven by public opinion despite ‘conflicted’ sponsor
The International Olympic Committee (IOC) has reiterated that the upcoming Tokyo 2020 Olympic Games will not be derailed by public opposition, despite facing growing...