Angel City recruits UK-based Women’s Sports Group for global expansion plans
UK-based Women’s Sports Group has been enlisted by National Women’s Soccer League (NWSL) franchise Angel City FC to boost the team’s commercial brand ahead...
NBA and Reddit team for content and advertising collaboration
The National Basketball Association (NBA) has struck a new content and advertising sales partnership with social media platform Reddit.According to Social Media Today, the...
Cazoo to headline upcoming St Leger Festival
The Arena Racing Company (ARC) has designated online car retailer Cazoo as the headline sponsor to the St Leger Festival.Under the terms of the...
Gen Z supporters oppose ESL due to ‘societal issues’, study finds
Around 80% of ‘Generation Z’ football fans were opposed to the formation of the breakaway European Super League (ESL), the Ear to the Ground creative...
Madrid Open cashes in on Openbank sponsorship
The Mutua Madrid Open 2021 has designated Santander Group’s Openbank as an official sponsor to the tournament.The competition, which spans from 27 April to...
Clubhouse makes sporting debut with 2021 NFL Draft
The National Football League (NFL) has agreed an exclusive content collaboration with social media application Clubhouse ahead of the 2021 NFL Draft.The partnership will...
Premier League turnover drops 9% during 2019/20 campaign
The Premier League experienced a 9% dip in annual turnover as a result of the coronavirus pandemic, the 2019/20 accounts have shown.The accounts, which...
Hyperice selects UFC’s Weili Zhang as global ambassador
Ultimate Fighting Championship (UFC) strawweight champion Weili Zhang has been named as Hyperice’s new global ambassador.Ahead of the 31-year-old’s scheduled fight against Rose Namajunas...
Seville and St Petersburg replace Bilbao and Dublin as Euro 2020...
Seville has been confirmed as the replacement city for Bilbao for the 2020 European Championships, whilst St Petersburg will take over Dublin’s hosting duties...
Indianapolis 500 set to break spectator record as MCG welcomes 85,000...
The Indianapolis 500, an annual automobile race, is poised to break the record for the world’s largest sporting attendance since the outbreak of the...