NFL 2021 Draft attracts third-highest overall viewership
The first night of the 2021 National Football League (NFL) Draft attracted its second highest-ever domestic audience, averaging 12.6 million viewers, according to Nielsen...
McLaren inks Castore sportswear sponsorship tie-up
McLaren Racing has named British-based sportswear brand Castore as the official team apparel and sportswear partner for the McLaren Formula One team for the...
SBC Leaders Podcast: Successful sponsorships become ‘infectious’
Successful sponsorship deals are formed on the basis of a ‘two-way street’, according to Rory Anderson, former CEO and current Consultant at 12BET.Speaking to...
Premier League introduces owners’ charter to avoid ESL repeat
The Premier League is preparing to introduce new rules, including an ‘owners’ charter’, to avoid a repeat of the European Super League (ESL) and...
Stats Perform tells a ‘deeper sports story’ with PressBox launch
Sports data and analytics firm Stats Perform has unveiled PressBox - its newly-launched ‘all-in-one online platform’, bringing together data-driven insights, video clip discovery and data...
Google joins WNBA top-tier sponsorship category
The Women’s National Basketball Association (WNBA) has signed up technology giant Google to the division’s top-tier Changemaker sponsorship category in a new multi-year tie-up.Under...
DAZN takes Canelo-Saunders bout to the ‘next level’ with NFTs
Digital sports streaming service DAZN is set to launch the company’s first-ever set of non-fungible-tokens (NFTs), showcasing iconic moments from the world Super Middleweight...
NFL fast-tracks Amazon Thursday Night Football package to 2022
The National Football League (NFL) has fast-tracked Amazon’s domestic media rights contract, bringing forward the deal by one year to 2022 to allow the...
Genius Sports enhances fan engagement offering with FanHub transaction
Genius Sports has acquired FanHub Media Holdings, a provider of free-to-play games, in the sports data and technology firm’s first move as an NYSE-listed...
Sky Italia holds onto Bundesliga rights as Ligue 1 deal struck
Sky Italia has struck a four-year broadcasting arrangement with the subsidiary arm of the German Football League (DFL), Bundesliga International, until the end of...