Thai League President sets resumption date after lengthy suspension
The Toyota Thai League 1 and 2 seasons will resume on 6 February, the league’s Chairman has announced.Last year, the league was paused for...
Eleven renews UFC media rights agreement in Belgium
The Ultimate Fighting Championship (UFC) will remain on Eleven after the broadcaster tied down a renewed multi-year deal with the mixed martial arts (MMA)...
Manchester City and Alipay form fan engagement partnership
Premier League club Manchester City has signed an agreement with digital payment firm Alipay to launch a digital ecommerce and experiences portal for its...
Borussia Dortmund recruits Tectake as new premium partner
Bundesliga club Borussia Dortmund has enlisted online furniture, home and garden retailer Tectake as its latest ‘Premium Partner'.The agreement will initially run until 30...
Super Bowl LV attendance set at 22,000
Up to 22,000 fans will be allowed to attend this year’s Super Bowl LV, including 14,500 ticket buyers and 7500 vaccinated health care workers.The...
Workday makes tennis sponsorship debut with Naomi Osaka deal
Japanese tennis star Naomi Osaka has expanded her already extensive sponsorship portfolio via an agreement with human resources firm Workday.The recent deal follows her...
Washington Football Team links with FanDuel in sports betting association
The Washington Football Team has become the first National Football League (NFL) team to gain a sports betting license in the state of Virginia...
Pakistan Cricket Board inks international rights agreements
The Pakistan Cricket Board (PCB) has signed a handful of international media rights agreements with pay-television broadcasters from 2021 to 2023.Sky UK, Sky New...
Decathlon nets NBA official licensee partnership
The National Basketball Association (NBA) has unveiled a new multi-year partnership with sporting goods retailer Decathlon.Under the terms of the agreement, which is the...
Lithuania offers to co-host IIHF World Championship following Belarus controversy
Lithuania has thrown its hat into the ring for the co-hosting rights to the International Ice Hockey Federation (IIHF) World Championship, with officials offering...