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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Rugby league icon Jamie Peacock unveils mental wellbeing programme

Rugby league icon Jamie Peacock spoke to Insider Sport about the launch of his latest venture - ‘Be A Champion’ - amid a third...

Belarus frozen out of 2021 Ice Hockey World Championship

The International Ice Hockey Federation (IIHF) has stripped Belarus of its co-hosting rights to the 2021 Ice Hockey World Championship ‘in the face of...

Ice hockey sponsors threaten contract cancellation if championship stays in Belarus

Sponsors of the 2021 Ice Hockey World Championship have threatened to pull out of the tournament if it is staged in Belarus and Latvia...

NBC boosts brand exposure with Olympic advertising platform

US network NBC has created a new sales platform, the Olympic Ad Engine, which will help brands get the best results during the delayed...

Portuguese government readies legislation to centralise media rights model

The Portuguese government is preparing legislation to centralise media rights for the country’s football leagues, it has been announced.At present, all Primeira Liga clubs distribute their...

Manchester City awarded world’s most innovative sports team title

Manchester City has been named as the most innovative sports team in the world by Sports Innovation Lab after the research and market intelligence...

Southampton FC realigns with Hummel for next five years

Premier League club Southampton FC has reunited with sportswear brand Hummel, penning a new five-year agreement with the manufacturer.Hummel manufactured Saints’ kits between 1987...

New Japanese rugby union league set to launch in 2022

A new three-division rugby union league is set to debut in Japan in 2022, according to the country’s Rugby Football Union.The new league will...

Roc Nation reveals star-studded Class of 2021 footballing line-up

Roc Nation has announced its new ‘Class of 2021’ football recruits, a line-up which includes Premier League, English Football League (EFL) and international youth...

UFC and Zappos.com sign licencing agreement

Mixed martial arts (MMA) promotion company the Ultimate Fighting Championship (UFC) has signed a major licencing agreement with Amazon-owned clothing retailer Zappos.com.The multi-year partnership,...