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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Major sponsors back Jordan’s Tokyo 2020 boxing qualifiers event

A whole host of sponsors including Coca-Cola, Zain, and Buffalo Wings & Rings, have announced they will be sponsoring Jordan’s Asian/Oceanian Tokyo 2020 Boxing...

F1’s Scuderia AlphaTauri announces RDS extension

Formula 1 side Scuderia AlphaTauri has announced a partnership extension with Japanese design and technology company, RDS Ltd., further continuing the company's relationship under...

Manchester United sweetens sponsorship portfolio with Mondelēz

Continuing to enhance the club’s expansive sponsorship portfolio, Manchester United has entered into a global partnership with Mondelēz International, whose world renowned brands include...

Hashtage Sport: ‘Understanding characteristics’ key to TIANBO and Croatian federation link...

In a deal brokered by Hashtage Sport, Philippines based technology company TIANBO has announced a commercial partnership with the Croatian Football Federation (HNS), in a...

Swiss company V-ZUG sponsors Ice Hockey World Championships

Swiss household appliance manufacturer, V-ZUG has been announced as an official sponsor of the 2020 IIHF Ice Hockey World Championships, held in Switzerland.As part...

Scottish FA and William Hill announces end of partnership

After almost a decade together, William Hill and the Scottish FA’s partnership will end after the current season.William Hill and Scottish football have a...

NFL allows sportsbook sponsorships for 2020 season

The National Football League (NFL) has announced a huge shift in its regulations, allowing NFL sides to be affiliated and sponsored by sportsbooks as...

D.C United goes all in with Caesars partnership

MLS side D.C United has revealed that Caesars Entertainment will enter a strategic partnership with the team, commencing at the beginning of the 2020...

Juventus joins Sorare’s growing blockchain portfolio

Serie A champions Juventus have followed in the footsteps of Roma by partnering with digital blockchain trading card app Sorare, allowing the fantasy football...

William Hill bets big on MMA with Bellator partnership

Ahead of this weekend’s Bellator Dublin: McCourt vs Ruis, Bellator MMA has confirmed a new partnership with William Hill.The new alliance will see the...