Philadelphia Union’s stadium to be renamed Subaru Park
MLS side Philadelphia Union and Subaru has reached a monumental agreement allowing the clubs stadium to be renamed Subaru Park.The name rights partnership is...
Eleven Sports utilises WhatsApp to elevate engagement
Eleven Sports Portugal is seeking to heighten engagement amongst subscribers, with the formation of a new WhatsApp to give fans faster access to their...
Racing Point replaces SportPesa with BWT
Formula One side Racing Point has replaced betting firm SportPesa with BWT as its new title sponsor.Racing Point had initially signed a multi-year deal...
England Rugby soars with Red Bull Partnership
England Rugby has announced the signing of a multi-year partnership that will see Red Bull become its official energy drink partner.The partnership applies to...
NHL and IMG Arena agrees American extension
The National Hockey League (NHL) will provide U.S. sports betting operators live streams of select out-of-market games, as per an agreement with IMG ARENA.NHL...
BMW i sparks Formula E extension
BMW’s electric branch, BMW i has extended its contract with ABB FIA Formula E, continuing its role as an official vehicle partner.In addition to...
Müller delighted with new British Athletics sponsorship
Dairy product giants Müller has announced an extension with British Athletics, continuing the duo’s partnership through to 2022.As part of the new deal, Müller...
XFL’s LA Wildcats scores MKF partnership
XFL team the Los Angeles Wildcats has partnered with sports gaming platform Monkey Knife Fight (MKF).As part of the agreement, MKF’s brand will be...
Bayern Munich’s Jörg Wacker criticises German gambling treaty
Bayern Munich’s executive board member Jörg Wacker has joined a long list of German sports and business figureheads criticising online betting restrictions in the...
Betfred lands Fury/Wilder sponsorship
Betfred has been revealed as an official sponsor of the heavyweight clash between Deontay Wilder and Tyson Fury this Saturday.The showdown, billed as the...