Everton extends longstanding Umbro partnership
Everton Football Club has announced an extension of its multi-year technical partnership with Umbro.The extension strengthens the relationship between the Merseyside club and...
ISG deepens F1 fan engagement with predictor game launch
Interregional Sports Group (ISG) is activating the second part of its F1 betting package with the launch of a free-to-enter game that offers fans...
Parimatch partnership with McGregor as strong as ever after retirement
Following Conor McGregor’s unexpected retirement from Mixed Martial Arts, many were left questioning what it meant for the Irish megastar’s various sponsorship deals, one...
William Hill named as the “Official Sports Betting Partner of the...
William Hill US has been named as the “Official Sports Betting Partner of the NHL" after signing a new strategic partnership agreement with the...
WATCH: Using March Madness to capture the imagination of the US
In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture".Speaking at last...
F1 partners with Animoca to launch blockchain based mobile game
Formula 1 has announced the development of F1 Delta Time, a blockchain game based on the world-famous racing series.The game, which will launch on...
MLS continues digital expansion with SendtoNews partnership
Digital video distribution platform SendtoNews (STN) has agreed a multi-year partnership with Major League Soccer (MLS).The deal will seek to enhance fan engagement of...
William Hill unveils British boxing duo as new brand ambassadors
Following the pair’s victories last Saturday at the Copper Box Arena, British boxers, Lawrence Okolie and Joshua Buatsi have been announced as William Hill...
Nike hit with €12.5m fine for breaching EU competition laws
Nike has been hit with a €12.5 million fine after being found to have breached a number of EU competition laws.The sportswear merchandiser...
ICC checks in new partnership with Booking.com
The International Cricket Council (ICC) has unveiled a strategic five-year global partnership with Booking.com.The agreement sees Booking.com become the exclusive Accommodation and Attractions Booking Partner...