Sports Illustrated teams with 888 for sportsbook launch
The Authentic Brands Group (ABG), owner of the Sports Illustrated brand, has formed an exclusive partnership with online betting and gaming company 888.Leveraging its...
MKM replaces KCOM as Hull City stadium sponsor
Hull City has inked a long-term sponsorship agreement with East Yorkshire-based The Superstadium Management Company and MKM Building Supplies for the naming rights to...
Norwich City names Lotus Cars as BK8 Sports replacement sponsor
Norwich City has named Lotus Cars as the Premier League club’s new front-of-shirt sponsor for the 2021/22 season, replacing BK8 Sports after the controversial...
Horse racing to divide £21.5 million SWSP loan
The Horse Betting Levy Board (HBLB) has finalised its plans for the distribution of £21.5 million in Sports Winter Survival Package (SWSP) funding.SWSP was...
MLB pens ‘first-of-its-kind’ FTX crypto collaboration
Major League Baseball (MLB) has selected FTX as the official cryptocurrency exchange brand of the league as part of a long-term partnership, marking the...
Betway adds Nordea Open to sports sponsorship portfolio
Online betting and gaming company Betway has been designated as the official betting partner of the Nordea Open.Taking place from 5 to 18 July,...
Unibet enters motorsport with NASCAR Stewart-Haas Racing tie-up
Kindred Group-owned Unibet has formed a partnership with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick, representing the betting brand’s first US motorsports...
Liverpool unlocks new sponsorship category with Kodansha
Liverpool FC has named Japanese publisher Kodansha as the Premier League club’s new official publications partner.Focusing on community, Kodansha - a publisher of television...
Betway launches Olympic-themed esports challenges
Online sports betting operator Betway has launched a range of Olympic-themed Counter-Strike: Global Offensive (CS:GO) challenges, in cooperation with Blast Premier.An extension of Betway’s...
Chicago Bears partners with Rush Street Interactive and Rivers Casino
The Chicago Bears of the National Football League (NFL) have inked a multi-year agreement with Rush Street Interactive and Rivers Casino Des Plaines.Marking the Bears’...