Castore adds Newcastle United to growing collaborations
Newcastle United has named British sportswear group Castore as the Premier League club’s new kit supplier.Ahead of the 2021/22 season, Castore will produce a...
BBL teams with Innovation Esports to deliver gaming programme
The British Basketball League (BBL) has partnered with Innovation Esports to launch its inaugural BBL Gaming and Esports programme.Under the terms of the deal,...
Rocket Mortgage Classic signs up GNOG as tournament sponsor
The PGA Tour’s Rocket Mortgage Classic and Golden Nugget Online Gaming (GNOG) have formed a partnership which will designate GoldenNuggetCasino.com the official national casino...
Adidas and Benfica take kit alliance beyond three-decade mark
German sporting goods manufacturer Adidas has extended its kit agreement with Portuguese giant Benfica for a further six years, taking the pact until the...
Sponsorship shakeup as gambling industry sees deals halve
Recent figures from Caytoo have shown significant changes in sponsorship industry trends, as the betting and gambling sector loses its top-spot held two years...
Detroit City FC names GNOG as online gaming partner
National Independent Soccer Association club Detroit City FC has inked a partnership with Golden Nugget Online Gaming (GNOG).As a result of the tie-up, Detroit...
WNBA’s Phoenix Mercury inks ‘largest team sponsorship’ with Bally’s
Bally’s Corporation has partnered with Women’s National Basketball Association (WNBA) franchise, Phoenix Mercury Basketball, marking the company’s first gaming access deal with a professional...
UFC names Battle Motors as first-ever Light Heavyweight presenting partner
The Ultimate Fighting Championship (UFC) has designated truck company Battle Motors as the first-ever presenting partner of the Light Heavyweight Division, becoming the official...
Formula One ‘democratises’ cryptocurrency with Crypto.com
Formula One has penned a deal with cryptocurrency platform, Crypto.com, to become the global partner and inaugural partner of the new Sprint series for...
FC Schalke 04 enlists Betway as new premium partner
Bundesliga club FC Schalke 04 has inked a sponsorship agreement with online betting operator Betway.Under the terms of the deal, the operator will have...