Genius Sports boosts AFA fan engagement via data deal
Genius Sports has been named the official data and streaming partner for all Argentine Football Association (AFA) competitions as part of a new link-up.As...
Rugby Australia brews up Green Coast Lager tie-up
Rugby Australia has struck a sponsorship agreement with Stone and Wood Brewing ahead of the new international season.Under the terms of the deal, Stone...
Ralph Lauren enters esports sponsorship with G2
Luxury clothing brand Ralph Lauren has been named as the exclusive fashion outfitter of G2 Esports.As part of the partnership, Ralph Lauren and G2...
Samsung pens first UK esports sponsorship with Guild
Multinational technology company Samsung has inked a sponsorship agreement with Guild Esports.As the official display partner of the British esports organisation - partly owned...
Palmeiras enlists Dafabet as first sports betting partner
Online betting company Dafabet has inked a sponsorship deal with Brazilian club Palmeiras, becoming the team’s first-ever official sports betting partner.Under the terms of...
PDC inks Manscaped sponsorship tie-up
The Professional Darts Corporation (PDC) has formed a partnership with men’s grooming and hygiene brand, Manscaped.As part of the deal, the PDC has designated...
Tour de France Femmes enlists FDJ as major partner
The Tour de France Femmes has signed up France’s National Lottery operator, La Française des Jeux (FDJ), as a major partner for the next...
Valencia becomes first club to ink Socios.com shirt sponsorship
Valencia CF has announced the launch of the LaLiga club’s official fan token in conjunction with Chiliz - owners of the Socios.com fan engagement...
Cazoo expands Matchroom Sport sponsorship
Matchroom Sport has expanded its principal sponsorship agreement with UK car retailer Cazoo.Under the terms of the multi-year deal, the agreement will encompass six...
MansionBet strikes Bristol City sponsorship renewal
MansionBet has renewed its principal partnership with English Football League (EFL) side Bristol City.Under the terms of the agreement, the Gibraltar-based online sportsbook will...