Avaldsnes IL secures its ‘biggest sponsorship deal of all time’ with...
Norwegian Toppserien women’s football club Avaldsnes IL has partnered with online sports betting and casino operator Betsson, focused around diversity and supporting its European...
Chelsea on the move in Trivago tie-up
Premier League club Chelsea has designated global accommodation search platform and travel brand Trivago as the team’s new training wear partner.The multi-year partnership, which...
Unibet pledges support to #GoRacingGreen mental health initiative
Sports betting brand Unibet has announced it will back its principal horseracing charity partner #GoRacingGreen during ‘Mental Health Awareness Week’, as it embarks on...
Microsoft looks to ‘digitally transform’ football in LaLiga extension
LaLiga has expanded its partnership with Microsoft Corporation, with the aim of ‘digitally transforming the sports experience’ by developing technology solutions to the media...
Santos FC joins Dafabet sponsorship portfolio
Brasileiro Série A club Santos FC has become the latest professional sports team to join Dafabet’s portfolio of sponsors.Running until 31 December 2021, the...
McLaren Racing recruits Entain betting brands as team partners
McLaren Racing has enlisted sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands as team partners as part of a new multi-year...
Preston North End concludes 32Red sponsorship agreement
Preston North End has ended its sponsorship agreement with Kindred Group betting brand 32Red, which will be replaced by ‘a local non-betting partner’ to...
Lyon Open selects Parions Sport as principal sponsor
Parions Sport has been designated as a principal sponsor of the ATP250 Lyon Open, marking the Groupe FDJ sports betting subsidiary’s return to tennis.Parions...
Mastercard elevates fan experience in NWSL tie-up
The National Women’s Soccer League (NWSL) has enlisted Mastercard as the North American football division’s official partner, strengthening the brand’s commitment to growing the...
Betway makes North American league sponsorship debut with NHL deal
Online sports betting operator Betway has signed its debut North American sports league sponsorship agreement with the National Hockey League (NHL).The multi-year deal builds...