NFL reportedly in talks to extend Sportradar partnership
The National Football League (NFL) is reportedly in talks with Sportradar concerning an extension of its data rights partnership, as the league looks to...
PhonePe hits a six with IPL agreements
Indian digital payments platform PhonePe has signed six sponsorship agreements with the Indian Premier League Twenty20 cricket tournament.In an enhancement of its association with...
Betway secures Miami Open sponsorship
Online sportsbook operator Betway has secured title sponsorship of the Miami Open, taking place between 22 March and 4 April.As a result of the...
Fox Bet expands sporting presence with NFL partnership
Fox Bet has further enhanced its position in the US sports sponsorship sector via an agreement with the National Football League (NFL).The agreement will...
MLB and Bally’s ink new multi-year partnership agreement
Major League Baseball (MLB) has chosen casino operator Bally’s Corporation as its official sports betting partner in a multi-year tie-up.Through the agreement, Bally’s will...
Manchester United confirms TeamViewer as main shirt sponsor as hunt ends
Manchester United’s extensive search for a new principal shirt partner has finally come to a conclusion after the Premier League giant announced a five-year...
Leeds Rhinos set record Super League sponsorship duration
Betfred Super League team Leeds Rhinos set a record for the tournament's longest running sponsorship arrangement, having extended the partnership with the Leeds Building...
Montreal Canadiens add Crypto.com to sponsorship portfolio
The Montreal Canadiens of the National Hockey League (NHL) has added cryptocurrency exchange Crypto.com to its sponsorship portfolio.Under the terms of the one-year agreement,...
LeBron James makes PepsiCo endorsement switch
National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink...
MLB forges multi-year agreement with Citrix Systems
Major League Baseball (MLB) has expanded its sponsorship portfolio via an agreement with Citrix Systems, naming the firm as its official workspace and app...